Brand Tone

Personal and Approachable, Creative and Skillful, Trustworthy and Transparent

Brand Values

• •Personalization and Uniqueness
• •Local Craftsmanship
• •Quality and Care
• •Customer-Centricity

Best Practices

• •Always Lead with Personalization: Frame every product and post around the concept of uniqueness and personal meaning. Use words like "your," "unique," "custom," and "one-of-a-kind."
• •Show, Don't Just Tell: Continue prioritizing video content that showcases the creation process. This transparency is your biggest asset for building trust and reinforcing the "artisanal" value.
• •Emphasize Local Roots: Consistently include "Made in Isère," "Fait en France," or "Atelier en Isère" in your communications. This differentiates you from larger, non-local competitors.
• •Maintain an Approachable Voice: Use conversational French ("tu" instead of "vous" where appropriate for social media) and a friendly, passionate tone. Share the joy of creation, not just the technical details.
• •Tell Customer Stories (with permission): When you create a piece with a special story (e.g., a wedding gift, a first Father's Day mug), ask the customer if you can share the anonymous story behind it. This will powerfully connect the value of personalization with real human emotion.

Social Perception

L'Imposteuse is perceived as a small, creative business run by a skilled artisan, seen as reliable and dedicated, offering high-quality, unique gift items. The perception is overwhelmingly positive and focused on the craft.

Copy Examples

• •From a simple idea to their new favorite mug. ✨ This is where the magic happens! We print your memories, jokes, and logos with love, right here in our Isère workshop. What would you put on yours? #CadeauPersonnalisé #FaitMain #MadeInFrance
• •This year, give more than a gift. Give a memory. Unique, personal, and lovingly crafted just for them. Discover our customizable holiday collection and create something unforgettable. #NoelUnique #CadeauQuiADuSens
• •400 custom pieces, ready to go! 🚀 We love bringing a brand's vision to life, one item at a time. From local businesses to large companies, we handle every project with the same care. Contact us for your B2B needs! #EntrepriseFrancaise #Personnalisation #Logo
• •A birthday is coming up? Don't just buy something, create something! A personalized water bottle for the gym enthusiast, a custom mug for the coffee lover... a unique gift is just a few clicks away on limposteuse.fr. #IdéeCadeau #Anniversaire #CadeauUnique
• •Remember that special something we created for you? Let's make more magic. For a limited time, enjoy 15% off your next order and create another one-of-a-kind piece. Thank you for supporting our small workshop! #ArtisanatLocal #Merci