Brand Tone

Authentic, Traditional, Passionate, Proud, Friendly, Welcoming, Quality-Focused, Community-Oriented

Brand Values

• •Authenticity: Staying true to South African traditions and family recipes.
• •Quality: Commitment to using the finest ingredients and meticulous preparation methods.
• •Heritage/Tradition: Celebrating and preserving South African culinary traditions. The business was started by Francois Van Der Zee, using recipes passed down by his father.
• •Customer Satisfaction: Ensuring customers enjoy their products and have a positive experience, offering biltong the way they like it (wet, medium, dry).
• •Family & Community: Operating as a family business and fostering a sense of community among customers, particularly those with South African roots.

Best Practices

• •Embrace Storytelling: Share the family history, the origin of the recipes, and the passion behind the brand. This reinforces authenticity and tradition.
• •Use Authentic South African Lingo (Sparingly and with Context): Words like "lekker" can add flavour, but ensure they are understood or subtly explained for a broader audience. Connecting to shared cultural touchstones like rugby resonates well.
• •Highlight Quality and Craftsmanship: Consistently mention the high-quality ingredients (e.g., "locally sourced silverside beef," "finest spices") and the traditional, careful methods of preparation.
• •Maintain a Friendly and Approachable Voice: Whether it's website copy, social media posts, or email newsletters, the tone should feel like a warm conversation with a knowledgeable friend who is passionate about their products.
• •Showcase Customer Love and Community: Feature customer testimonials and stories. Engage with comments and messages promptly and personally. Highlight community involvement, like participation in local markets or support for South African events.

Social Perception

Positive, High Quality & Authentic Taste, Friendly Service, Connection to Home, Growing Reputation

Copy Examples

• •Headline: Taste the Tradition: Our Family’s Biltong, Your Favourite Snack. Body: "For over 30 years, we've been crafting authentic biltong using our grandfather's cherished recipe. Made with the finest British beef and a blend of genuine South African spices, every bite is a taste of home. Just how you remember it." Call to Action: "Order yours today and choose your perfect cut – wet, medium, or dry!"
• •Headline: More Than Just Biltong, It’s a Slice of South Africa. Body: "Missing the vibrant flavours of home? Limpopo Biltong brings the heart of South African culinary tradition right to your doorstep in the UK. From our classic biltong to flavourful boerewors, it’s comfort food that connects us all." Call to Action: "Explore our range and bring the taste of SA home."
• •Headline: Fuel Your Passion, The Springbok Way! Body: "Whether you're cheering on the Boks or tackling a busy day, our high-protein biltong is the perfect fuel. Made with quality meat and authentic spices, it’s the snack that champions choose. Lekker!" Call to Action: "Grab a pack for the game!"
• •Headline: What Makes Our Biltong a Cut Above? Quality You Can Taste. Body: "We don't compromise on quality. Locally sourced, Red Tractor Approved beef, hand-picked spices, and a dedication to the art of biltong making. That's the Limpopo difference. Don't just take our word for it, taste the passion in every piece." Call to Action: "Discover your favourite flavour today."
• •Headline: Join the Limpopo Family – Your Home for Authentic South African Flavours. Body: "Step into our shop or browse online and feel the warmth of South African hospitality. We’re more than just a biltong store; we’re a community celebrating our shared heritage, one delicious bite at a time. Got a special request? Just ask!" Call to Action: "Visit us or shop online – we’re always happy to chat!"