Brand Tone

Playful, Friendly, Conscious, Enthusiastic, Quirky & Unique

Brand Values

• •Sustainability & Ethical Practices
• •Animal-Friendly
• •Joy & Happiness
• •Originality & Creativity
• •Quality & Craftsmanship
• •Supporting Small Business

Best Practices

• •Develop a "Voice Guide": Create a simple document outlining key tone words (e.g., playful, friendly, conscious, enthusiastic), common phrases, emoji usage (if any), and things to avoid (e.g., overly formal language, jargon). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Limpet Store's audience likely appreciates humor, authenticity, and ethical considerations. Tailor language accordingly.
• •Consistency Across Platforms: While the format might change (e.g., TikTok vs. email), the core personality and tone should remain consistent. A customer should feel they're interacting with the same brand, no matter the channel.
• •Inject Personality: Don't be afraid to let the founder's passion and the brand's unique quirks shine through. Personal anecdotes, behind-the-scenes content, and a genuine voice build connection.
• •Review and Refine: Regularly review your copy across all channels. Does it still sound like Limpet Store? Is it engaging? Does it reflect the brand's values? Don't be afraid to tweak and improve over time.

Social Perception

Positive, Ethically Minded, Good Value, Trusted Small Business, Cult Following for Specific Designs

Copy Examples

• •Instagram Post (New Product): Spotted: Your new favourite tee! 🌿✨ Our 'Nature is Good For Me' organic cotton t-shirt just landed, hand-drawn and embroidered with love right here in the UK. Kind to your skin, kind to the planet. Who's ready for some nature-infused joy? #LimpetStore #EthicalFashion #NewCollection #PlayfulStyle #EmbroideredGoodness
• •Website Product Description (Sweatshirt): Wrap yourself in a hug of pure awesome! Our 'Always Peckish' sweatshirt is here to declare your love for snacks, loud and proud. Super soft, ethically made, and embroidered with a design that’s as unique as you are. Warning: may cause extreme comfort and compliments. 😉 #LimpetStore #SlowFashion #QuirkyCool #EmbroideredSweatshirt #SustainableStyle
• •Email Newsletter Subject Line: Psst... Something cute just hatched at Limpet Store! 🐣 (Body Snippet): Hey lovely Limpet fam! Get ready to smile – we've just dropped a fresh batch of embroidered goodies, designed to add a sprinkle of fun to your day and made with the planet in mind. Come see what's new (and wonderfully whimsical!)...
• •TikTok Video Caption (Behind the Scenes): A little embroidery magic in the making! ✨ Each stitch is filled with love and good vibes. Supporting Limpet means supporting slow, happy fashion. Thanks for being amazing! 💖 #SmallBizLove #EmbroideryArt #EthicalBrand #LimpetBTS #CuteClothes
• •Promotional Post (Highlighting Values): Wear your heart on your sleeve (literally!). At Limpet Store, we believe in fashion that feels good, inside and out. That means playful designs, planet-friendly materials, and a whole lotta love for our animal pals. Join our worry-free world! 🌍❤️ #LimpetValues #ConsciousConsumer #AnimalFriendly #JoyfulDressing #ShopSmallUK