Brand Tone

Community-Focused, Welcoming, Encouraging, Inclusive, Accessible, Friendly, Informative, Direct, and Passionate about community well-being, utilizing bilingual communication.

Brand Values

• •Community Building
• •Active & Healthy Lifestyles
• •Inclusivity
• •Volunteerism & Service
• •Advocacy

Best Practices

• •Always Be Inclusive: Continue to use both English and French in all major communications. When addressing the community, use welcoming language like "neighbours," "families," and "everyone" to reinforce that all are welcome.
• •Lead with "Community": Frame every event and announcement around the central value of community. Instead of just "Baseball Tournament," use "Our Annual Community Baseball Tournament is here!" This constantly reinforces the brand's primary mission.
• •Highlight the "Why": Don't just post what is happening, but why it matters. Explain that a fundraiser is "to help us build a new playground" or that a sports league is "to help our kids build confidence and new friendships." This connects activities to the core values.
• •Show, Don't Just Tell: Utilize authentic photos and videos from events. User-generated content (with permission) can be particularly powerful. Seeing real community members enjoying the activities is more compelling than any stock photo.
• •Maintain a Positive and Encouraging Tone: Even when discussing serious topics like advocacy or fundraising, the tone should remain optimistic and empowering. Focus on the positive change that can be achieved by working together. Avoid overly formal or corporate language.

Social Perception

The Limoges Recreation Committee is perceived as a dedicated, essential, and reliable community organization. They are seen as organizers of fun, family-friendly events that enhance the quality of life, highly trusted, appreciated, and passionate advocates working to make Limoges a better place to live.

Copy Examples

• •🎉🎨 Get your running shoes (and your white t-shirts!) ready! Join your neighbours on August 17th for a splash of colour and a whole lot of fun at the annual Limoges Colour Run. It’s not about the speed, it’s about the smiles! Perfect for all ages and fitness levels. Register today and let’s make this the most colourful day of the summer! #LimogesLovesToPlay #ColourRun #FamilyFun
• •Be the heart of our community! ❤️ We’re powered by passionate volunteers just like you. Whether you can spare an hour or a season, your help makes events like our Youth Soccer league and Community Day possible. Meet new people, make a difference, and have fun doing it! Send us a DM to learn more about how you can get involved. #VolunteerLimoges #CommunitySpirit #GetInvolved
• •Registration is now open for the 2026 Youth Soccer season! Our program is focused on fun, teamwork, and developing a love for the game in a positive and supportive environment. Open to boys and girls of all skill levels, from ages 4 to 17. Sign up today and watch your child grow, play, and make new friends! [Link to Registration]
• •At the Limoges Recreation Committee, we do more than just plan events. We are your voice! Recently, our committee presented to the municipal council to advocate for expanded park facilities and more diverse programming for our growing community. We are committed to ensuring Limoges remains a fantastic place to live, work, and play for years to come.
• •🎉 Just 3 more days until Limoges Community Day! 🎉 Get ready for bouncy castles, local music, delicious food, and fireworks! Saturday @ Rodolphe Latreille Park. See you there! #LimogesCommunityDay