Brand Tone

Friendly, Approachable, Helpful, Supportive, Energetic, Motivating, Trustworthy, Reliable, Community-Oriented

Brand Values

• •Customer Focus/Service
• •Health and Wellness Transformation
• •Quality and Affordability
• •Passion for Fitness
• •Integrity and Trust
• •Community Support

Best Practices

• •Be Genuinely Enthusiastic and Passionate: Let your love for health, fitness, and helping customers shine through in your language. Use exclamation points appropriately and convey energy.
• •Prioritize a Friendly and Personal Approach: Use 'you' and 'we' to create a connection. Address customers warmly. Share stories (like the founders' 'Our Story') to humanize the brand.
• •Emphasize Support and Empowerment: Position the brand as a helpful guide. Focus on how your products and services help customers achieve *their* goals and become their 'best version.'
• •Maintain a Can-Do, Positive Attitude: Even when addressing issues, keep the tone constructive and solution-oriented. Highlight the positive outcomes and benefits.
• •Be Clear, Direct, and Trustworthy: Provide accurate information about products and services. Be transparent about shipping, pricing, and your New Zealand roots. Avoid overly technical jargon where possible, or explain it simply. Consistency in delivering on promises (like fast shipping) reinforces this trustworthy tone.

Social Perception

Highly Positive Customer Experiences, Reliable and Efficient, Good Value, Personal Touch, Go-To Supplier

Copy Examples

• •Headline: Your Goals, Our Passion. Fuel Your Journey with NZ's Favourite Supplements! Body: Ready to smash those fitness targets? At Supplements.co.nz, we're more than just a store – we're your dedicated Kiwi partners in health! Get expert advice, lightning-fast delivery, and the best prices on all your favourite brands. Let's get you to the best version of you! #SupplementsNZ #KiwiOwned #FitnessJourney
• •Headline: Feel the Difference! Quality Supplements, Unbeatable Service. Body: Why wait to feel amazing? We're committed to bringing you top-notch supplements without breaking the bank. Plus, with our famous speedy shipping, your goodies will be with you before you know it! Join the thousands of Kiwis who trust us to power their progress. What are your goals today? #NZSupplements #CustomerLove #FastDelivery
• •Headline: Power Up Your Progress! 🚀 Your Best Self Starts Here. Body: Stop dreaming, start doing! Supplements.co.nz is here to help you unlock your potential. From protein to pre-workouts, we've got everything you need to energize your workouts and recover like a champ. We're proudly Kiwi, passionate about your results, and ready to support you every step of the way! #LimitlessYou #NZFitness #SupplementStore
• •Headline: More Than Just Supplements – It's a Community! Body: Join the Supplements.co.nz whānau! We're not just about providing the best supps at great prices; we're about building a supportive fitness community right here in Aotearoa. Got questions? Need advice? Our friendly team is always here to help you on your path to becoming the best version of yourself! #TeamSupplementsNZ #FitnessCommunity #SupportLocalNZ
• •Headline: Tired of Slow Shipping & So-So Service? We Get It. Body: Experience the Supplements.co.nz difference! We were founded on the idea that getting your health and fitness supplies should be easy, fast, and affordable. Our customers rave about our awesome service and super-quick delivery for a reason. Give us a try and see why we're NZ's trusted choice! #SupplementsDelivered #KiwiService #HealthGoals