Brand Tone

authentic, natural, and artisanal

Brand Values

• •Sustainability and Eco-Friendliness
• •Local Heritage and Craftsmanship
• •Quality and Natural Ingredients
• •Community

Best Practices

• •Emphasize "Handcrafted" and "Local": Always highlight the artisanal nature and Bermudian origin of the products to reinforce authenticity.
• •Use Evocative, Sensory Language: Describe the scents in a way that transports the customer to Bermuda, using descriptive adjectives that appeal to the sense of smell and memory.
• •Maintain a Focus on Sustainability: Consistently mention the use of upcycled materials and natural soy wax to appeal to eco-conscious consumers.
• •Keep it Clean and Natural: The design and language should be simple, elegant, and uncluttered, reflecting the natural ingredients and minimalist aesthetic of the product.
• •Tell a Story: Every piece of copy should tell a small part of the Bermuda story, whether it's about a specific scent's inspiration or the process of creating the candles. This builds a stronger emotional connection with the customer.

Social Perception

The brand is perceived as a high-quality, local Bermudian product. It is often featured as a quintessential "Made in Bermuda" gift. Mentions in publications like The Bermudian Magazine and availability in high-end hotel shops like The Hamilton Princess contribute to a perception of it being a premium, authentic local brand.

Copy Examples

• •Breathe in the essence of Bermuda. Our 'Parish' candle is hand-poured with 100% natural soy wax into an upcycled bottle, capturing the unique scents of the island. Topped with a signature Bermuda map cork, it's more than a candle—it's a piece of the island to bring into your home.
• •Handcrafted in Bermuda, Inspired by Nature. Discover the authentic scents of Limestone + Cedar Co.
• •Support local, gift thoughtfully. Find our eco-friendly, hand-poured soy candles at your favorite local boutiques across Bermuda. The perfect scent of the island awaits.
• •At Limestone + Cedar Co., we pour our love for Bermuda into every candle. From using upcycled materials to capturing the ephemeral scents of our island's flora and heritage, our mission is to create a sustainable product that is authentically Bermudian.
• •Limestone + Cedar Co. The Scent of Bermuda.