Brand Tone

Professional, aspirational, and educational, with a modern and relatable flair. It is authoritative, chic, empowering, and engaging.

Brand Values

• •Expertise and Quality
• •Entrepreneurship and Growth
• •Community and Empowerment
• •Innovation and Trend-Awareness

Best Practices

• •Lead with Expertise: Always frame content from a position of authority. Use precise, professional language when describing products and techniques. Back up claims with evidence (e.g., "tested by our team of 8 technicians").
• •Balance Aspiration with Relatability: While showcasing perfect, high-end looks, incorporate behind-the-scenes content, humor, and relatable struggles of lash artists to build a stronger community connection.
• •Tell the Founder's Story: Regularly weave Isabelle Limage's entrepreneurial journey into the narrative. This story is a powerful asset that embodies the brand's values of ambition and expertise and inspires the target audience of aspiring beauty professionals.
• •Create Signature Terminology: Continue to name and brand specific techniques and looks (e.g., "Prestation Girly Pic"). This creates a unique vocabulary around the brand, making it memorable and positioning it as an innovator.
• •Segment Communication: Tailor the tone for the platform and audience. Maintain a highly professional and educational voice on the website and in B2B communications. Use a more engaging, visual, and trend-led voice on social media platforms like Instagram and TikTok, while ensuring the core values of quality and expertise are never compromised.

Social Perception

Limagecils is perceived as a premium and highly credible leader in the French eyelash extension market. For B2C clients, it's a top-tier service provider delivering flawless results. For B2B professionals, it's an authoritative source for quality products and education. Overall, the brand projects an image of a thriving, professional, and sophisticated business, with its founder, Isabelle Limage, as an inspiring entrepreneurial figure.

Copy Examples

• •Headline: The Art of Density. The Science of Lightness. Body: This is more than Russian Volume. It's the Limagecils signature: meticulously crafted fans, premium lightweight fibers, and an application that prioritizes lash health. Elevate your craft with products designed by artists, for artists. CTA: Tap the link in bio to shop the collection used for this look.
• •Headline: Your Career in Beauty Starts Here. Body: From a side hustle with a dream to a leading name in lash artistry. Isabelle Limage built her empire one client at a time, and now, the Limagecils Académie is here to teach you how. Learn the techniques, the business, and the art of the perfect lash. CTA: Enroll in our next certification course.
• •Video shows a lash artist carefully placing a fan, then cuts to a client trying not to sneeze. On-screen text: "The suspense is REAL." Caption: To all the lash techs who are also masters of holding their breath... we see you. 👀 #LashArtistLife #Limagecils #LashTechProblems
• •Headline: The Ultimate Bond: Performance Meets Purity. Body: Introducing *Ultra Speed*—our fastest, most resilient adhesive yet. With a 0.5-second cure time and a low-fume, vegan formula, it’s engineered for the master technician who demands perfection and the client who expects comfort. Reduce application time, extend retention, and work with confidence. CTA: Add to Cart for professionals only.
• •Subject: A Tip From Our Founder + A New Arrival. Body: Hi [Name], Isabelle Limage here. One thing I learned early on is that the secret to a perfect lash line isn't just the application—it's the prep. This week on the blog, we're breaking down my 3-step prep process for maximum retention. And to make it even better, we're launching our new *Prime & Prep* Duo. CTA: Read the Pro Tip & Shop the New Duo.