Brand Tone

personal, romantic, detail-oriented, friendly, approachable, professional, trustworthy, emotional, and celebratory

Brand Values

• •Personalization
• •Passion and Love
• •Attention to Detail
• •Trust and Reliability

Best Practices

• •Always Use a Personal and Emotional Tone: Address the audience directly using "you" and "your." Speak about love, dreams, and memories to forge an emotional connection.
• •Tell a Story: Whether it's about a couple, a specific product, or the brand's philosophy, storytelling makes the content more engaging and memorable.
• •Highlight the Details: Consistently mention the care, craftsmanship, and attention to detail that goes into their work. This reinforces the brand's value proposition of quality and personalization.
• •Incorporate Words of Celebration and Romance: Use words like "magic," "dream," "unforgettable," "love story," and "celebrate" to maintain a consistent romantic and celebratory feel.
• •Maintain a Friendly yet Professional Voice: While the tone is emotional, it should always remain polished and professional. This balance builds trust and assures clients of the brand's reliability and expertise.

Social Perception

high-quality, boutique wedding planning and design service; highly creative, reliable, with a strong aesthetic sense; personal, trustworthy, and exclusive, often associated with the passionate individual founder

Copy Examples

• •More than just flowers, it's a piece of your love story, handcrafted with care. Every petal and every ribbon is chosen to reflect the magic of your special day. ✨ #LimaDePapel #WeddingBouquet #BridalDetails
• •Just said 'Yes'? Congratulations! Now, let's make the journey to 'I Do' as beautiful as your love story. At Lima de Papel, we believe in creating weddings that are as unique as you are. Let's start dreaming together. [Link to website] #WeddingPlanner #Engaged #BridalDreams
• •Your Forever Starts Here. At Lima de Papel, we pour our hearts into crafting unforgettable weddings. From the first invitation to the last dance, we are here to make every detail perfect. Let us tell your story.
• •Something New, Something Old... Something Uniquely You. Our special bride's amulet is more than a tradition; it's a keepsake to carry with you on your wedding day, holding all the love and well wishes. A perfect gift for the bride-to-be. [Shop Now] #BridalGift #LimaDePapel
• •Dreaming of a romantic, open-air wedding? Here's some inspiration for creating a magical atmosphere. We specialize in bringing these dreams to life with personalized details and lots of love. #WeddingInspiration #OutdoorWedding #RomanticDecor