Brand Tone

Friendly and Approachable, Caring and Passionate, Community-Focused, Knowledgeable and Supportive, Positive and Upbeat

Brand Values

• •Pet Well-being
• •Quality
• •Customer Service
• •Community
• •Passion for Pets

Best Practices

• •Always Prioritize "Pet-First" Language: Frame benefits around the pet's happiness, health, and comfort. Use words like "happy," "healthy," "comforting," "gentle," "joyful."
• •Maintain a Friendly, Conversational Voice: Use contractions, address the audience directly (e.g., "you and your pup"), and don't be afraid of occasional lightheartedness or emojis where appropriate (like social media).
• •Emphasize Quality and Natural Aspects: Consistently highlight the "natural," "healthy," "wholesome," or "quality" aspects of products and services offered.
• •Show, Don't Just Tell, the Passion: Incorporate the "why" behind the business – the love for animals and dedication to their well-being. Storytelling elements, even small ones, can reinforce this.
• •Be Helpful and Informative: Offer tips, advice, and demonstrate expertise in a supportive, non-intimidating way, reinforcing the image of a trusted resource for pet parents.

Social Perception

Positive Reputation, Trusted Resource, Valued Local Business, Clean and Welcoming Environment, Focus on Pet Comfort

Copy Examples

• •Look at that sparkle! ✨ [Dog's Name] is feeling fresh and fabulous after a visit to our spa. We believe every pup deserves to look and feel their best. Swing by for a pamper session or grab some healthy treats to keep those tails wagging! #LilysBathsAndBiscuits #DenverDogs #DogGrooming #HappyPup #PetWellbeing
• •Welcome to Lily's Baths and Biscuits, your neighborhood haven for happy pets! From spa days that leave your furry friend sparkling, to wholesome, natural treats they’ll adore – we're here to help you give your pet the joyful, healthy life they deserve. Come on in, we can't wait to meet you and your best friend!
• •Tail-Wagging News & Tips from Lily's! Body Snippet: Hi [Pet Parent Name], at Lily's, we're all about happy pets and happy people! This month, discover our top tips for a stress-free bath time at our self-serve stations, and check out our new arrivals in natural chews – perfect for keeping your companion content. [Link to blog/products]
• •More Than Just a Pet Store – It's a Pawty! 🎉 Lily's Baths and Biscuits in Denver offers everything your beloved dog or cat needs: gentle grooming, fun self-serve baths, and a boutique packed with healthy, natural treats and quality supplies. Our passion is your pet's happiness! Visit us at 4051 Tejon St.
• •Bath time blues? Not at Lily's! Our self-serve dog wash stations are designed for comfort and ease (for both of you!). We provide everything you need – from quality shampoos to happy treats. Make bath day a breeze and a bonding experience. Stop by anytime, no appointment needed for self-wash! #DIYDogWash #DenverPetCare #LilysBathsAndBiscuits #CleanPup