Brand Tone

elegant, sophisticated, and heartfelt

Brand Values

• •Elegance & Timeless Design
• •Quality & Craftsmanship
• •Customer-Centric Service
• •Celebration of Love Stories

Best Practices

• •Lead with Elegance: Always use refined, sophisticated language. Words like elegant, stunning, sophisticated, timeless, refined, curated, and luxurious should be staples in the brand s vocabulary to reinforce its high-end positioning.
• •Emphasize Storytelling: Frame products not just as items, but as key components in telling the couple's "love story." Connect the stationery and signs to the larger narrative of the wedding day to create an emotional connection.
• •Balance "Professional" with "Personal": While the tone is sophisticated, it should remain warm and approachable. Incorporate the founder's passion for "romance and fairy tales" to show the genuine heart behind the brand. Address the customer directly ("Your love story," "your event").
• •Highlight Simplicity and Ease: Wedding planning is stressful. Use copy to reassure customers that the ordering process is simple, streamlined, and reliable. Mention fast turnarounds, a clear proofing process, and dependable shipping to build trust.
• •Focus on the "Forever" Quality: Position the products as more than disposable decor. Use terms like "heirlooms," "enduring aesthetic," and "withstand the test of time" to communicate that these are keepsakes worthy of a once-in-a-lifetime event.

Social Perception

The public and customer perception of Lily & Roe Co. is overwhelmingly positive, highly regarded for product quality, design, and customer service. Customers consistently praise the beautiful products, high quality, fast service, and responsive communication.

Copy Examples

• •Your love story is one-of-a-kind. Your wedding details should be, too. Our 'Caitlyn' acrylic sign offers a timeless first impression, setting the tone for a day filled with elegance and personal touches. Let's create the beautiful beginning your celebration deserves.
• •You've planned the perfect day, down to the last detail. Don't let your stationery be an afterthought. At Lily & Roe Co., we blend timeless design with modern elegance to create invitations and signs that tell your unique story. Discover our curated collections and find the perfect match for your aesthetic.
• •For the Love of Details. Stunningly elegant wedding signs and invitations for style-conscious couples.
• •Guide your guests with effortless grace. Our 'Lauren' seating chart is designed with clean lines and classic typography, ensuring it integrates seamlessly into your sophisticated decor. Made from high-quality, rigid gatorboard, it's a durable and beautiful statement piece that's as flawless as it is functional.
• •An Elegant Touch for Your Unforgettable Day