Brand Tone

Empathetic & Understanding, Helpful & Guiding, Friendly & Approachable, Encouraging & Empowering, Value-Driven & Practical

Brand Values

• •Accessibility & Affordability: Making beautiful wedding flowers attainable for couples with varying budgets.
• •Empowerment & Creativity: Enabling couples to be hands-on and create something beautiful for their special day, fostering a sense of pride and accomplishment.
• •Quality: Providing florist-grade blooms and high-quality materials.
• •Support & Guidance: Offering comprehensive support through tutorials, recipes, and personal assistance.
• •Joy & Memory-Making: Emphasizing the fun and memorable experience of DIY flower arranging with loved ones.
• •Making Life Beautiful & Fun: A core philosophy mentioned by the owner, especially in light of lessons learned from 2020.

Best Practices

• •Always Speak from a Place of Empathy: Continuously acknowledge the common concerns and feelings of your target audience (e.g., budget stress, lack of floral knowledge). Use language that shows you understand their challenges.
• •Use Encouraging and Empowering Language: Focus on what the customer *can* achieve. Words like "you can," "create," "your vision," "empower," and "discover" reinforce their ability to succeed. Avoid jargon and keep instructions clear and simple.
• •Maintain a Friendly and Approachable Voice: Write as if you're having a helpful conversation with a friend. Use contractions (e.g., "you're," "it's") and a warm, welcoming style. Share the passion behind the brand.
• •Clearly Communicate Value and Support: Consistently highlight the benefits – not just cost savings, but also the quality of flowers, the guidance provided (tutorials, recipes), and the memorable experience.
• •Showcase Real Experiences and Results: Incorporate testimonials and user-generated content into your copy where appropriate (even if just by referencing the positive outcomes). This builds trust and reinforces the brand's promises.

Social Perception

Highly Positive, Trusted & Reliable, Innovative & Smart Solution, Fun & Engaging, High-Quality Results

Copy Examples

• •Headline: Your Dream Wedding Flowers, Beautifully DIY-able. Body: Don't let budget blooms dim your wedding vision! At Lily on the Thames, we provide stunning, fresh flowers and easy-to-follow guides so you can create breathtaking arrangements you'll be proud of. No experience? No problem! We’re with you every step of the way.
• •Headline: Gather Your Bride Tribe & Create Magic! Body: Imagine this: laughter, creativity, and your best friends by your side, all while bringing your wedding flower dreams to life. Our DIY kits make it fun and simple to design beautiful bouquets and centerpieces together. Memories in the making!
• •Headline: Luxe Flowers Without the Luxe Price Tag. Yes, Really! Body: We get it. Wedding budgets are real. That's why we pioneered a way for you to have those Pinterest-worthy flowers at up to 50% less than traditional florists. Florist-grade blooms, expert guidance, and serious savings – it’s all possible.
• •Headline: "I Don't Know Anything About Flowers!" - We Hear You (and We've Got You!). Body: Feeling a bit lost in the world of petals and stems? You're not alone! Most of our brides start there. Our simple recipes and video tutorials are designed for beginners, turning 'I can't' into 'I did!' Let us show you how easy and rewarding beautiful DIY flowers can be.
• •Headline: More Than Just Flowers: It's Your Vision, Your Hands, Your Day. Body: Lily on the Thames isn't just about sending you flowers; it's about empowering you to add a truly personal touch to your wedding. We provide the beautiful blooms and the know-how, you bring the creativity and joy. Let's make something beautiful together.