Brand Tone

Elegant & Sophisticated, Personal & Appreciative, Informative & Storytelling, Quality-Focused, Classic with a Modern Artistry

Brand Values

• •Exquisite Craftsmanship & Design
• •Uniqueness & Individuality
• •Story & Provenance
• •Customer Delight
• •Timeless Elegance
• •Meaningful Connections

Best Practices

• •Embrace Elegant Storytelling: Infuse product descriptions, blog posts, and social media captions with the narratives behind the designs, their inspiration, or the craftsmanship involved. This reinforces the value of uniqueness and provenance.
• •Maintain a Refined yet Approachable Voice: Use sophisticated language that reflects the quality of the products, but ensure it remains warm, personal, and accessible to make customers feel valued and understood.
• •Highlight Quality and Uniqueness: Consistently emphasize the superior craftsmanship, the distinctiveness of the designs, and the careful curation of the collections in all communications.
• •Focus on the "Why": Connect with customers on an emotional level by highlighting how Lily Gardner pieces can help them celebrate special moments, express their individuality, or own something truly special and lasting.
• •Ensure Visual Consistency: Match the elegant and artistic tone of the copy with high-quality, sophisticated imagery across all platforms. The visual identity should seamlessly complement the written voice.

Social Perception

Highly Positive, Trusted Brand, Artistic & Refined, Personal & Caring, Associated with Special Milestones

Copy Examples

• •Discover the delicate artistry of our new Lace Collection. Each piece, a whisper of timeless elegance, intricately crafted to tell a story as unique as yours. Adorn yourself with a modern heirloom.
• •Celebrate your enduring love with a gift that speaks volumes. Our curated anniversary jewellery, from symbolic birthstones to exquisitely detailed designs, is crafted to mark your precious moments together, beautifully.
• •Beyond the gleam, lies the story of meticulous craftsmanship. At Lily Gardner, every curve, every detail is thoughtfully designed and brought to life, ensuring your piece is not just worn, but cherished.
• •The epitome of effortless chic. Our classic white shirts are more than a staple; they are a canvas for your individual style, tailored for timeless appeal and exquisitely wearable comfort.
• •Letting the intricate details shine. Our [Product Name] is a testament to unique design and subtle sophistication. How would you style this piece to tell your story? #LilyGardnerLondon #UniqueJewellery #ArtisanCrafted