Brand Tone

Friendly and Approachable, Playful and Fun, Empowering and Inclusive, Community-Focused, Value-Driven and Honest

Brand Values

• •Accessibility: Making beautiful nails achievable for everyone, irrespective of budget or nail art skills.
• •Simplicity and Ease of Use: Providing a straightforward and quick way to get a great manicure without the hassle of traditional methods.
• •Creativity and Self-Expression: Offering a vast and ever-changing selection of designs that allow individuals to express their unique personalities and styles.
• •Community: Building a supportive and engaged group of customers who share their passion for nail art.
• •Ethical Practices: Being 100% vegan, cruelty-free, and 10-free, appealing to conscious consumers.
• •Customer-Centricity: Listening to customer feedback, involving them in design processes, and aiming for customer satisfaction.
• •Fun and Joy: Believing that beauty should be enjoyable and bring happiness.

Best Practices

• •Embrace Empathy and Relatability: Always write from the customer's perspective. Acknowledge their pain points (e.g., expensive salons, time constraints) and position Lily & Fox as the fun, easy, and affordable solution. Use "you" and "we" to create a conversational feel.
• •Inject Playfulness and Enthusiasm: Use vibrant language, emojis where appropriate (especially on social media), and an upbeat tone. Don't be afraid of a little humor or lightheartedness. Words like "wow," "gorgeous," "fun," "amazing," and exclamations can convey excitement.
• •Highlight Community and Shared Joy: Encourage interaction, feature user content prominently, and use language that fosters a sense of belonging (e.g., "Fox Fam," "nail besties"). Frame nail art as a shared passion.
• •Keep it Simple and Clear: Just like the product itself, the language should be easy to understand. Avoid jargon and get straight to the benefits. Focus on ease of use, speed, and the beautiful results.
• •Stay True to Values: Consistently weave in mentions of key values like affordability, vegan/cruelty-free, and the joy of self-expression. This reinforces brand identity and resonates with target consumers. Ensure this messaging is consistent across all platforms, from the website to social media captions and customer service interactions.

Social Perception

An Affordable Alternative, Fun and Trendy, Good for Beginners or Frequent Changers, Hit-or-Miss on Quality/Durability for Some, Community-Oriented, Ethical Choice

Copy Examples

• •✨ OMG! ✨ Your nail mail dreams just came TRUE! 🦊 Our NEW [Collection Name] just dropped, and it’s packed with designs so cute, you’ll want to change your mani every day (and at our prices, why not?! 😉). Swipe to see the fun, tag a bestie who NEEDS these, and show us your #LilyAndFoxLoves when they arrive! Let's get those nails sparkling! #NailWraps #AffordableBeauty #DIYMani #VeganNails
• •Bye-Bye, Salon Bills! 👋 Hello, Gorgeous Nails in Minutes! 💅 Lily & Fox makes stunning, easy-to-apply nail wraps for EVERYONE. Vegan, cruelty-free, and designs you’ll obsess over. Shop now and find your new favorite look for less! #SimpleBeauty #LilyAndFox
• •(Upbeat music, quick cuts) Hey Fox Fam! 🦊 Want salon-perfect nails without the fuss? Watch this! Step 1: Clean those nails! Step 2: Pick your fave Lily & Fox wrap (sooo many pretties!). Step 3: Stick it on – no heat, no mess! Step 4: File it down. BOOM! 💥 Insta-glam! Who said gorgeous can't be easy? Show us your transformations! #LilyAndFoxTips #NailWrapTutorial #EasyNails #BudgetFriendlyBeauty
• •Tired of spending a fortune 💸 and hours at the nail salon? We hear you! Lily & Fox delivers fun, vibrant, and super easy nail wraps right to your door. Get a flawless, long-lasting (yep, really!) mani for just a few bucks. Join our amazing community of nail art lovers and express yourself! Tap to shop & shine! ✨ #LilyAndFox #BudgetBeauty #NailArtAddict #VeganBeauty
• •🎉 Treat Your Nails (and Your Wallet!) - Our [Sale Name] is ON! 🎉🦊