Tono de Marca

Feminine and Elegant, Storytelling and Evocative, Confident and Expressive, British Heritage-Rooted, Approachable Luxury, Creative and Artistic

Valores de Marca

• •Heritage and Legacy
• •Print and Design Excellence
• •Individuality and Self-Expression
• •Modern Femininity
• •Quality Craftsmanship
• •Community Building
• •Storytelling
• •(Developing) Innovation and Sustainability

Mejores Prácticas

• •Embrace Storytelling: Weave narratives into product descriptions, social media posts, and "About Us" sections. Talk about the inspiration behind prints, the brand's heritage, and the lifestyle of the "Lady Rebel" muse. This aligns with their core identity.
• •Use Evocative and Sensory Language: Describe the feel of fabrics, the richness of colors, and the mood a garment creates. Words like "sumptuous," "delicate," "radiant," "enchanting," and "timeless" resonate with their elegant and artistic tone.
• •Maintain a Confident yet Approachable Voice: Speak to the customer as an intelligent, stylish individual. The tone should be confident in the brand's quality and design, but also warm, inviting, and community-oriented.
• •Highlight British Heritage and Print Uniqueness: Consistently reinforce these key differentiators. Mentioning "London studio," "British design," or the exclusivity/artistry of the prints reinforces brand identity.
• •Stay True to the "Lady Rebel" Muse: Ensure the copy resonates with the values of their target customer: someone expressive, confident, individualistic, and seeking elegance with a modern edge for all aspects of her life. Copy should empower and inspire this individuality.

Percepción Social

A Go-To for Unique Prints, High Quality but Premium Priced, Feminine and Stylish, Aspirational and Desirable, Trusted by Influencers, Evolving and Growing, Good Customer Experience (generally)

Ejemplos de Copy

• •Instagram Post Caption (showcasing a new floral dress): Whispers of a forgotten garden, reimagined for today. Our new [Dress Name] features a hand-drawn botanical print, blooming with stories of timeless British elegance. Each petal, each hue, designed in our London studio to make you feel effortlessly radiant. How will you tell your story in it? #LilyAndLionel #BritishPrintHouse #VintageInspired #ModernFemininity #StoryInEveryThread
• •Product Description (for a silk blouse on the website): The [Blouse Name] Silk Blouse: where heritage meets modern muse. Crafted from the finest silk, this piece drapes beautifully, adorned with our exclusive [Print Name] print – a delicate narrative inspired by [mention inspiration, e.g., antique heirlooms]. Designed for the Lady Rebel who moves from desk to dinner with confident grace. A timeless treasure for your wardrobe.
• •Email Newsletter Subject Line (announcing a new collection): Just Arrived: Unfold a New Story with Lily and Lionel’s Latest Collection ✨ Body Snippet: Step into a world of enchanting prints and modern silhouettes, lovingly designed in London. Discover pieces that speak to your spirit...
• •"About Us" Snippet (for a collaboration announcement): At Lily and Lionel, we believe in the art of storytelling through print. Rooted in British heritage and a love for modern femininity, each design is a chapter waiting to be worn. We're thrilled to partner with [Collaborator Brand], a name synonymous with [Collaborator's Key Value], to bring you a collection that celebrates individuality and timeless style.
• •TikTok Video Concept Script (Voiceover - friendly, engaging): (Visual: Quick cuts of designer sketching, fabric swatches, model trying on a dress and twirling, close-up of print detail) Ever wonder how a Lily and Lionel print comes to life? لندن It starts with a spark – a vintage find, a walk through London, a forgotten melody... ✨ Then, our designers get to work, hand-drawing every detail. From sketch to silk, it's a journey of passion. This is the [Dress Name] – ready for your story. What will it be? #LilyAndLionel #BehindThePrints #FashionStory #MadeInLondon #LadyRebelStyle