Brand Tone

Romantic, Celebratory, and Heartfelt

Brand Values

• •Celebration of Moments
• •Beauty and Elegance
• •Emotional Connection
• •Quality and Detail

Best Practices

• •Lead with Emotion, Support with Detail: Start all copy with the feeling you want to evoke (love, joy, surprise). Then, describe the product details (e.g., "preserved roses," "artisanal chocolates") as the reasons why this feeling is achieved.
• •Use a "Giver-to-Receiver" Voice: Write as if you are the gift-giver speaking to the recipient. Use "you" and "your" to make the message personal. For example, instead of "Our boxes are beautiful," write "Give a box that shows how beautiful you think they are."
• •Focus on "The Moment": Consistently frame the product not just as an item, but as part of a larger experience. Use words like "moment," "memory," "unforgettable," "surprise," and "celebration" to reinforce this core value.
• •Maintain an Elegant Vocabulary: The brand's visual identity is elegant and luxurious. The copy must match. Use words like "exquisite," "handcrafted," "curated," "stunning," and "artisan" to describe the products and elevate their perceived value.
• •Create a Story for Every Box: When launching a new product, give it a name and a short story. For instance, the "Eternal Love" box isn't just roses; it's for a love that lasts. The "Sweetest Surprise" isn't just flowers and candy; it's for a spontaneous moment of joy. This adds emotional depth and makes the products more memorable.

Social Perception

Customers as Admirers: Comments on Instagram and Facebook posts are overwhelmingly positive, filled with heart emojis, and expressions of desire ("I want one!"). This indicates that the brand is highly aspirational for its target audience. Gift-Giver Focus: The perception is that of a reliable and impressive choice for a gift-giver. The social proof (comments and tags) reinforces the idea that ordering from LILUSH BOX results in a happy recipient and a successful gift-giving experience. Limited Critical Feedback: There is a lack of public customer complaints or negative reviews in wider forums, which could suggest either consistent customer satisfaction or that feedback is handled privately. The brand is perceived primarily through the curated lens of its own marketing channels.

Copy Examples

• •More Than a Gift, It's a Moment. Discover our collection of handcrafted floral boxes, designed to turn any occasion into an unforgettable memory. Because the best feelings are the ones you can share.
• •Some feelings are too beautiful for words. Let our new 'Eternal Love' box say it all for you. A stunning arrangement of preserved roses and delicate jewelry, crafted to capture a perfect moment, forever. Tag someone who would love this! ✨ #LILUSHBOX #GiftOfLove #AnniversaryGift #LuxuryFlowers
• •Headline: Make This Valentine's Unforgettable. Body: Don't just give a gift. Give a story. LILUSH BOX arrangements are designed to wow, surprise, and delight. Pre-order now to guarantee a magical moment for your special someone. Call to Action: Shop The Collection
• •Subject: A Little Box of Happiness is on its Way... to Someone You Love. Preview Text: Open for exclusive arrangements that speak from the heart.
• •Title: The Sweetest Surprise Box. Description: Elegance meets indulgence. This exquisite box pairs the timeless beauty of fresh-cut roses with the rich, decadent flavor of artisanal chocolates. It’s the perfect way to celebrate a birthday, say 'thank you,' or simply remind someone how much they mean to you.