Brand Tone

Passionate, knowledgeable, premium-artisanal, heartfelt, educational, professional, clean.

Brand Values

• •Quality and Craftsmanship
• •Freshness
• •Passion and Heritage
• •Transparency and Education
• •Community and Service

Best Practices

• •Lead with Passion and Heritage: Always connect the coffee back to the brand's story. Use words like "craft," "passion," "tradition," and "heritage." The story of Grandma Lilo is a powerful asset that should be woven into the narrative.
• •Focus on Sensory Details: Go beyond "delicious." Use descriptive flavor notes (e.g., "chocolate, almond, and cherry," "soft mouthfeel") found on your product pages to help customers imagine the taste.
• •Emphasize Freshness and Craft: Consistently mention "small-batch roasting," "gentle drum-roasted," and the "roasting date" on packaging. This justifies the premium quality and price point.
• •Maintain a Knowledgeable, Educational Tone: Share information about coffee origins, brewing methods, and why the roasting process matters. Position the brand as a trusted expert or "coffee sommelier."
• •Keep it Clean and Premium: The language should mirror the minimalist, elegant design of the packaging. Avoid overly casual slang or hype. The tone should be confident, calm, and focused on quality.

Social Perception

Overwhelmingly positive, particularly among coffee enthusiasts. Praised for high quality and great taste. Described as a pioneer of specialty coffee. Reviews highlight balanced, full-bodied, fruity, low-acidity flavor. Founder is perceived as passionate, knowledgeable, and kind. Associated with a premium, gourmet experience.

Copy Examples

• •It’s more than a morning ritual; it’s a craft. Our latest single-origin from the Fazenda Sertaozinho in Brazil is roasted gently in small batches to bring out every note of chocolate and roasted almond. This is coffee with a story. This is liloucoffee. #SpecialtyCoffee #HandRoasted #FinallyFreshCoffee #LilouCoffee
• •The Art of the Perfect Roast. Inspired by tradition, perfected by passion. Discover our small-batch specialty coffees and taste the difference craftsmanship makes.
• •Finally, Truly Fresh Coffee is Back in Stock
• •A full-bodied experience with a signature chocolate note. Our 70/30 blend combines the best of two high-quality Arabica varieties with a premium Robusta bean to create a powerful yet elegant espresso. Gently drum-roasted for a stomach-friendly, low-acidity finish. Perfect for the discerning espresso lover.
• •Elevate Your Client's Experience with Unforgettable Coffee. At liloucoffee, we offer more than just beans; we offer a premium coffee experience. From barista services for your trade fair stand to supplying your office with freshly, hand-roasted specialty coffee, we help you make a lasting impression. Let's talk about quality. #B2B #CorporateEvents #SpecialtyCoffee #BaristaService