Brand Tone

Warm & Emotive, Personal & Approachable, Artistic & Authentic, Professional & Reassuring, Storytelling

Brand Values

• •Authenticity: Capturing real moments and genuine emotions is paramount.
• •Connection: Focusing on the relationships and bonds between people.
• •Artistry & Quality: Delivering high-quality, beautifully crafted photographs with a distinct artistic style.
• •Client Experience: Ensuring clients feel comfortable, valued, and understood throughout the process.
• •Memory Preservation: Helping clients cherish and preserve significant life moments and a legacy of memories.
• •Passion: A deep love for photography and storytelling shines through.

Best Practices

• •Speak from the Heart: Use genuine, warm, and empathetic language. Share your passion for photography and your clients' stories.
• •Focus on Emotion and Connection: Highlight the feelings and relationships you aim to capture, rather than just technical aspects. Use words that evoke warmth, joy, love, and nostalgia.
• •Tell Stories: Whether it's a short Instagram caption or a longer blog post, frame your communication around storytelling. Describe the moments, the people, and the atmosphere.
• •Be Approachable and Personal: Use "I" and "you" to create a direct connection. Don't be afraid to share small, relatable personal anecdotes if appropriate. Maintain a friendly, conversational style.
• •Maintain Visual-Verbal Harmony: Ensure your words consistently match the feeling and style of your photographs. If your photos are warm and natural, your language should be too, avoiding overly formal, cold, or overly trendy/jarring slang that doesn't fit.

Social Perception

Talented Photographer, Capturer of Emotion, Trustworthy & Professional, Relatable & Kind, Creator of Beautiful Memories

Copy Examples

• •Golden hour light and the sweetest giggles. ✨ Soaking up these precious family moments with the Anderson crew last night. There's nothing quite like the magic of just *being* together, and I'm so honored to freeze these fleeting memories for them. More to come from this heartwarming session! #LillySmithPhotography #AustinFamilyPhotographer #GoldenHourMagic #FamilyLove #Storytelling
• •Capturing Your Life's Truest Moments. Authentic, Emotive Photography in Austin, TX.
• •More than just pictures, I believe in crafting visual stories that feel like *you*. It's about the quiet glances, the joyful bursts of laughter, the gentle embraces – the authentic connections that make your story unique. Let's create something beautiful together that you'll treasure for a lifetime.
• •Hi [Client Name], Thank you so much for reaching out and for your interest in a session! I absolutely love the sound of [mention something specific from their inquiry, e.g., 'your vision for a relaxed maternity shoot']. My goal is always to create a comfortable and joyful experience, resulting in images that truly reflect your unique story and connection. You can find more details about my session experiences here [link to pricing/info page]. Please let me know if you have any questions at all – I'm here to help!
• •Beyond the Pose: Why Authentic Moments Make the Most Cherished Family Photos