Brand Tone

Elegant & Luxurious, Celebratory & Vibrant, Approachable & Customer-Focused, Supportive of Indian Designers

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Tradition
• •Customer Satisfaction & Service
• •Exclusivity & Uniqueness
• •Inclusivity (in customization)

Best Practices

• •Maintain Visual Elegance: Ensure all visual content (website imagery, social media posts, videos) is high-quality, showcasing the luxurious and intricate details of the garments. Use consistent, sophisticated branding elements.
• •Emphasize Designer Credentials & Craftsmanship: Regularly highlight the renowned Indian designers stocked and the skilled craftsmanship involved in the creation of the outfits. Use terms that convey exclusivity and quality.
• •Balance Luxury with Approachability: While showcasing high-end fashion, maintain a warm, helpful, and responsive tone in customer interactions, whether in-store, via email, or on social media. Make it easy for customers to ask questions and feel valued.
• •Celebrate Culture and Occasion: Weave in the cultural significance and celebratory nature of Indian weddings and festivals in your descriptions and storytelling. Connect the attire to the joyous moments they are designed for.
• •Be Clear and Informative: Provide comprehensive information about products, sizing (including offering custom sizing), customization options, shipping, and appointment booking to build trust and manage expectations effectively. Ensure the price match policy is easily accessible and understood.

Social Perception

Go-To Destination for Indian Wear, Trusted & Legitimate, Fashion-Forward & Stylish, Responsive & Engaging

Copy Examples

• •Headline: Discover Your Dream Bridal Lehenga. Lilly's Boutique London: Where Indian Couture Meets London Charm. Body: Step into a world of exquisite craftsmanship and breathtaking design. As leading UK stockists of renowned Indian designers, we bring you a curated collection of luxury wedding wear. Book your exclusive appointment today and let us help you find 'the one'. #LillysBoutiqueLondon #IndianBridal #LuxuryWedding
• •Headline: Celebrate in Style. Unforgettable Indian Partywear Awaits. Body: From vibrant Mehendi outfits to glamorous reception gowns, make every moment a masterpiece. Explore the latest collections from India's finest designers, exclusively at Lilly's Boutique London. Worldwide shipping available. #IndianPartywear #FestiveFashion #DesignerLehenga
• •Headline: Authentically You. Beautifully Modest. Body: Your vision, our expertise. At Lilly's Boutique London, we understand the importance of personal style. We offer bespoke customization services to ensure your chosen outfit perfectly reflects your preferences, including modest alterations. Enquire today. #CustomCouture #ModestFashion #IndianDesigners
• •Headline: The Heart of Indian Designer Fashion in the UK. Body: Lilly's Boutique London is proud to be your trusted home for iconic Indian labels. We are official stockists for [Mention 2-3 key designers]. Experience the artistry and elegance of authentic Indian couture. Shop online or visit our Brentwood store by appointment. #SupportingIndianDesigners #LuxuryEthnicWear #LondonShopping
• •Headline: Timeless Traditions, Modern Glamour. Body: Embrace the richness of Indian heritage with a contemporary twist. Our carefully selected lehengas, gowns, and festive ensembles are designed to make you shine. Find your unforgettable look at Lilly's Boutique London. #IndianWeddingInspiration #SouthAsianBride #EthnicChic