Brand Tone

Caring, Gentle, Modern, Stylish, Trustworthy, Transparent, Supportive, Community-Oriented, Eco-conscious

Brand Values

• •Skin-Friendliness
• •Quality & Performance
• •Sustainability & Environmental Responsibility
• •Transparency
• •Modern Parenthood Support
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the specific characteristics of LILLYDOO's tone (caring, modern, trustworthy, supportive, eco-conscious) with examples of do's and don'ts for writers and content creators across all platforms.
• •Prioritize "Skin-Loving" Language: Consistently use words and phrases that emphasize gentleness, softness, safety, and natural ingredients (e.g., "gentle touch," "skin-friendly," "0% perfumes & lotions," "ultra-soft," "hypoallergenic").
• •Highlight Transparency and Trust Markers: Regularly incorporate mentions of certifications (OEKO-TEX®, Dermatest), ingredient transparency, and eco-credentials (FSC-certified, Plastic Bank partnership) in product descriptions, social media, and marketing materials.
• •Maintain a Modern and Visually Appealing Aesthetic: Ensure all visual content (website, social media, packaging) aligns with the clean, stylish, and often nature-inspired aesthetic that appeals to modern parents. This reinforces the brand's positioning away from "scribbled designs" of traditional baby care.
• •Engage with Empathy and Support: In all customer interactions, including social media comments, customer service inquiries, and community forums, respond with a caring, understanding, and supportive tone that reflects the brand's commitment to being more than just a product provider. Use "we" and "you" to foster a sense of connection.

Social Perception

Premium Quality, Gentle & Safe, Stylish Designs, Eco-Conscious Choice, Good for Sensitive Skin, Subscription Convenience, Customer Service, Price Consideration

Copy Examples

• •Headline: Soft on Skin. Kind to Our Planet. Loved by Your Little Explorer. Body: Discover LILLYDOO: premium, skin-loving diapers and wipes designed for your baby's ultimate comfort and our shared future. Made with 0% perfumes & lotions, just pure care. Try your free trial pack today! Call to Action: Experience the Softness
• •Headline: Happy Skin, Happy Baby. That's the LILLYDOO Promise. Body: We believe your little one deserves the gentlest touch. That's why our dermatologically tested diapers and wipes are OEKO-TEX® MADE IN GREEN certified, ensuring they're free from nasties and kind to even the most sensitive skin. Call to Action: Shop Gentle Care
• •Headline: Modern Diapering, Simplified. Body: Juggling parenthood is an adventure! Let LILLYDOO make one thing easier. Our flexible subscription delivers stylish, ultra-absorbent diapers right to your door. More time for cuddles, less for diaper runs. Call to Action: Customize Your Subscription
• •Headline: Consciously Crafted for Your Baby and Their World. Body: With LILLYDOO green, every diaper change is a step towards a more sustainable tomorrow. Featuring unbleached pulp, innovative paper packaging, and our partnership with Plastic Bank® to reduce ocean plastic. Call to Action: Go Green with LILLYDOO
• •Headline: More Than Just Diapers. It's a Community of Care. Body: Join the LILLYDOO family! From expert advice in our magazine to connecting with parents in our app, we're here to support you through every step of your parenting journey. Because we care about what you care about. Call to Action: Explore the LILLYDOO World