Brand Tone

Warm and Friendly, Child-Centric and Playful, Trustworthy and Caring, Slightly Whimsical and Scandinavian-Inspired, Helpful and Informative

Brand Values

• •Sustainability
• •Quality and Durability
• •Child Development and Imagination
• •Personalization and Uniqueness
• •Family-Oriented
• •Safety

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., warm, playful, trustworthy, simple, uses specific emojis sparingly) and share it with anyone creating content.
• •Focus on "You" (the Customer) and "We" (the Brand): Address the customer directly and use "we" to reinforce the personal, family-run aspect of the business. For example, "We believe your child will love..."
• •Emphasize Benefits, Not Just Features: Instead of just saying "wooden toy," explain "sustainably sourced wooden toy that sparks imagination and develops fine motor skills."
• •Incorporate Storytelling: Share the "why" behind products or the brand itself, like their commitment to sustainability or the joy of seeing children play. The "young family business" angle is a good story to weave in.
• •Maintain Visual and Textual Consistency: Ensure the language used in captions, product descriptions, and website copy aligns with the visual aesthetic (clean, warm, Scandinavian-inspired). Use consistent terminology for products and brand values.

Social Perception

Positive for Distributed Products, Emerging Brand, Trusted for Quality and Aesthetics

Copy Examples

• •Instagram Post for a New Wooden Toy: Spark little imaginations! ✨ Our newest [Toy Name] has arrived, crafted from sustainable wood and ready for big adventures. Watch your little one explore, learn, and create their own magical stories. #Lillilotta #SustainablePlay #WoodenToys #ChildhoodUnplugged #MadeWithLove
• •Website Product Description Snippet (for a personalized item): A gift as unique as they are. ❤️ Our hand-finished [Product Name] can be personalized with your little one's name, making it a treasured keepsake for years to come. Lovingly made to inspire joy and wonder. #PersonalizedGifts #LillilottaKids #SpecialKeepsake
• •Facebook Ad Targeting New Parents: Welcome to the world, little one! 🌱 At Lillilotta, we believe in nurturing tiny dreams with safe, sustainable, and beautiful toys. Discover our curated collection of Scandinavian-inspired essentials for your baby’s happy and healthy development. Shop now and enjoy free shipping over €39! #NewParent #BabyEssentials #LillilottaFamily #SustainableBaby
• •Email Newsletter Subject Line: 🌿 Fresh Finds for Curious Minds: Discover Lillilotta's New Arrivals! *(Body Snippet):* Hello [Customer Name], get ready for smiles! We've just added some wonderful new treasures to our Lillilotta family – perfect for playtime, learning, and making those everyday moments a little more magical...
• •About Us Page Snippet (Reinforcing Family Values): From our family to yours... We're Lillilotta, a small family business with a big heart for high-quality, sustainable children's products. We carefully select (and sometimes personalize!) each item, hoping to bring lasting joy and a touch of Scandinavian charm into your home. Thank you for supporting our dream. #FamilyBusiness #LillilottaStory #ConsciousLiving