Brand Tone

Conscious & Ethical, Warm & Welcoming, Passionate & Proud, Informative & Story-Driven, Community-Oriented

Brand Values

• •Ethical Practices: Fair trade is a cornerstone, ensuring producers receive fair compensation.
• •Sustainability: Commitment to organic, natural, eco-friendly, recycled, and reusable products with the 'lowest possible impact on the environment.'
• •Handmade & Unique: Valuing the craftsmanship and individuality of handmade items.
• •Producer Empowerment: Striving for the 'highest possible impact on producer empowerment.'
• •Local Sourcing & Made in the USA: Supporting local artisans and American-made goods where possible.
• •Meaningful Consumption: Offering 'meaningful goods' and encouraging customers to 'Give a Gift You Feel Good About.'
• •Transparency: Openly sharing the story behind the brand and its products.

Best Practices

• •Lead with Values: Always connect product features back to the brand's core values (ethical, sustainable, handmade). Don't just say what it is, say why it matters.
• •Tell the Story: Incorporate the 'who, how, and where' behind the products. Short anecdotes about artisans, materials, or the impact of fair trade can make the copy more engaging and reinforce brand identity.
• •Use Warm, Inclusive Language: Maintain a friendly, approachable, and passionate tone. Address the customer as part of a community of conscious consumers.
• •Be Specific and Transparent: Instead of vague claims, provide concrete examples. If a product is eco-friendly, explain how (e.g., 'made from recycled saris,' 'uses organic cotton').
• •Maintain Consistency Across All Channels: Ensure the tone of voice and value messaging are consistent on the website, social media, email marketing, and in-store communications to build a strong, recognizable brand identity.

Social Perception

Trusted & Principled, Niche & Specialised, Community-Focused, High Quality (Implicit), Positive (Inferred)

Copy Examples

• •✨ Just landed at Lillies! ✨ This beautifully handcrafted [Product Name] is more than just a [product category]; it’s a story of fair wages, sustainable materials, and the artisan skill we’re so proud to support. Made with love and [mention a key material or feature], it’s a gift you can truly feel good about giving (or keeping!). Swing by our Cedarburg store or find it online – link in bio! #LilliesGoods #FairTrade #HandmadeWithLove #SustainableStyle #ShopLocalCedarburg #MeaningfulGifts
• •Spark little imaginations with our new [Toy Name]! Lovingly crafted from natural, child-safe materials, this toy isn't just fun – it's made to last and kind to the planet. We believe in play that’s both joyful and responsible. Support fair labor and eco-conscious choices with every purchase. [Link to artisan story if applicable].
• •At Lillies, 'Made in the USA' and 'Sourced Locally' aren't just phrases – they're commitments. We’re passionate about supporting our talented local artisans and strengthening our community. Every purchase you make helps us continue this mission. Thank you for choosing conscious consumption! Who are some of your favorite local makers? #LilliesCedarburg #SupportLocal #EthicalShopping #CommunityLove #SustainableLiving
• •Welcome the season with goods that warm the heart and respect the earth. Our latest collection at Lillies is brimming with [seasonal adjectives like 'cozy,' 'bright,' 'festive'] finds, each with a story of ethical sourcing and unique craftsmanship. Discover [mention 2-3 product types] perfect for gifting or bringing a touch of sustainable beauty to your home. Shop now and make a difference with every choice.
• •Since 2007, Lillies has been a haven for those who believe their purchases can make a positive impact. We meticulously select each item, ensuring it aligns with our core values: respectfully fair trade, uniquely handmade, organic & sustainable, and natural & eco-friendly. We invite you to explore our collection of meaningful goods and join us in changing the world, one thoughtful purchase at a time.