Brand Tone

caring, trustworthy, and quality-focused

Brand Values

• •Quality and Safety
• •Pets as Family
• •Natural Ingredients
• •Effectiveness
• •Customer Satisfaction

Best Practices

• •Prioritize "Pets as Family": Always frame product benefits around the love and care owners have for their pets. Use empathetic and warm language.
• •Highlight Natural and Safe: Consistently mention key attributes like "natural ingredients," "cruelty-free," "paraben-free," "sulfate-free," and "gentle formula" where relevant.
• •Emphasize Quality and Trust: Use words that convey expertise and reliability, such as "veterinarian recommended" (if applicable and verified), "professional grade," and "trusted by."
• •Be Informative and Helpful: Provide clear explanations of product benefits and ingredients. Offer tips and advice related to pet grooming and well-being.
• •Show, Don't Just Tell: Incorporate customer testimonials, before/after photos (user-generated if possible), and stories that illustrate the positive impact of the products.

Social Perception

Generally positive, with customers praising product effectiveness, pleasant scents, and gentleness. Concerns about eye irritation with specific products and occasional comments about price/shipping.

Copy Examples

• •Because they're family. Spoil your beloved companion with Lillian Ruff's gentle, natural grooming solutions. Because they deserve the best.
• •See the vibrant difference! Our Berry Blue Brightening Shampoo, made with the finest natural ingredients, safely brings out the brilliance in your pet's coat.
• •Sensitive skin? No worries. Lillian Ruff's Oatmeal Shampoo & Conditioner, infused with soothing aloe and oatmeal, provides gentle relief and lasting hydration.
• •Trusted by groomers, loved by pets. Experience the Lillian Ruff difference – professional quality care, made with love in the USA.
• •Happy, healthy, and huggably soft. Our cruelty-free, vegan formulas ensure a joyful grooming experience for you and your furry friend.