Brand Tone

Passionate and Story-driven, Expert and Knowledgeable, Personal and Approachable, Authentic and Trustworthy, Appreciative of Craftsmanship and Artistry

Brand Values

• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Heritage and Storytelling
• •Ethical Sourcing and Artisan Support
• •Customer Focus and Personalized Service
• •Accessibility
• •Passion for Design and Beauty
• •Sustainability

Best Practices

• •Lead with the Story: Always look for opportunities to highlight the uniqueness, origin, age, or the artisan's story behind each rug. This reinforces the "heritage and storytelling" value.
• •Emphasize "Handmade" and "One-of-a-Kind": Consistently use these terms to underscore the brand's core offerings and differentiate from mass-produced items.
• •Maintain a Personal and Passionate Voice: Write as if you're sharing something you genuinely love and are knowledgeable about. Use warm, inviting language. Reflect the family-run, expert, yet approachable nature.
• •Highlight Ethical Choices: Weave in mentions of ethical sourcing, support for artisans, or sustainability where relevant. This appeals to conscious consumers and reinforces brand values.
• •Focus on the Experience, Not Just the Product: Talk about how a rug can transform a space, the feeling it evokes, or the connection it creates to a culture, rather than just its physical attributes. Frame it as an addition of art and history to the home.

Social Perception

High-Quality Provider, Trustworthy and Reliable, Personal and Caring, Experts in their Field, Ethically Minded, A Go-To for Unique Rugs, More Than Just a Retailer

Copy Examples

• •Headline: More Than a Rug. It's a Piece of History, Woven for Your Home. Body: Each Lilla Rug carries the soul of its weaver and the heritage of its origin. Discover a one-of-a-kind masterpiece, ethically sourced and waiting to tell its story in your space. Find the one that speaks to you.
• •Social Media Post (with an image of a vibrant rug in a room): Let the artistry of generations warm your floors. This unique [Rug Name/Type, e.g., Persian Keshan] rug, handcrafted with natural dyes, isn't just a decor choice – it's an investment in timeless beauty and ethical craftsmanship. Our family has spent decades curating these treasures, and we’re here to help you find the perfect one for your home. Send us a DM or visit our warehouse! #LillaRugs #HandmadeHeritage #UniqueHome
• •Product Description Snippet: Woven by skilled artisans in [Origin, e.g., Afghanistan], this vintage [Rug Type, e.g., Baluch] rug is a testament to enduring quality and intricate design. Its [mention a key design element, e.g., geometric motifs] and rich [color] palette bring a unique character and a whisper of ancient traditions to any room. At Lilla Rugs, we personally select each piece, ensuring it’s not only beautiful but also ethically sourced.
• •About Us Teaser: For over 30 years, our family has journeyed through the world of handmade rugs, driven by a passion for their stories and artistry. Lilla Rugs was born from a desire to share these unique treasures with you, connecting your home with global artisans and traditions, one beautiful rug at a time. Come visit us and experience the Lilla difference.
• •Email Subject Line: Find Your One-of-a-Kind Story 🍂 New Arrivals at Lilla Rugs! Email Body Snippet: Dear [Customer Name], Every rug has a journey, a story woven into its every knot. This week, we're thrilled to introduce new arrivals, each handpicked for its unique beauty, exceptional craftsmanship, and the rich heritage it represents. From vibrant Persian masterpieces to soulful tribal Kilims, discover a piece that will not just adorn your home, but become a part of its story. Ethically sourced, passionately curated – just for you.