Brand Tone

Trustworthy, Reassuring, Gentle, and High-Quality

Brand Values

• •Safety & Security
• •Quality & Durability
• •Natural & Organic
• •Handmade & Local Design
• •Child Development

Best Practices

• •Emphasize safety certifications (GOTS, OEKO-TEX®, CE) to build trust.
• •Clearly explain the benefits of certifications and materials (e.g., 'OEKO-TEX® certified, so you know it's free from harmful substances').
• •Highlight the quality and durability of materials and manufacturing processes.
• •Use a reassuring and trustworthy tone to connect with parents.
• •Incorporate language that speaks to child development benefits when relevant.

Social Perception

A trusted brand for parents seeking high-quality, safe, and durable products for their children.

Copy Examples

• •Give your child the safest start in life with our GOTS certified organic cotton.
• •Experience where magic and relaxation meet with our OEKO-TEX® certified beanbag.
• •Our EU-made ball pit uses non-toxic materials and contributes to motor skill development.
• •Designed and handmade in Sweden, ensuring the highest quality and craftsmanship.
• •Safe for all children: Our products are free from harmful substances and gentle on delicate skin.