Brand Tone

Inspiring, Quality-Conscious, Helpful, Resilient, Approachable

Brand Values

• •Quality
• •Inspiration
• •Customer Satisfaction
• •Community
• •Passion for Handicrafts
• •Accessibility

Best Practices

• •Always Lead with Passion and Inspiration: Frame product descriptions, social media posts, and newsletters around the joy of crafting and the beautiful potential of the materials. Use evocative language that appeals to the senses (e.g., "soft," "vibrant," "cozy").
• •Emphasize Quality and Expertise: Clearly communicate the quality of the yarns and supplies. As a DROPS Super Store, leverage this to build trust. Share knowledge through blog posts or tips, positioning the brand as a helpful expert.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Address the customer directly (e.g., "you," "your crafting journey"). Make it easy for customers to ask questions and feel supported.
• •Tell Your Story (Subtly if Appropriate): The brand has a powerful story of resilience. While not dwelling on hardship, elements of passion, dedication, and overcoming challenges can be woven into the "About Us" or occasional brand storytelling to create a deeper connection.
• •Be Consistent Across All Channels: Ensure that the website copy, product descriptions, email communications, blog, and any future social media presence all reflect the same core tone and values. This builds a cohesive and recognizable brand identity.

Social Perception

Highly Positive among Customers, Known for Quality and Good Selection, Respected & Admired (for those aware of the backstory), Historically a Beloved Local Spot (Leväsjoki/Pori), Emerging Online Presence (Oulu)

Copy Examples

• •Welcome to Liljan Lankakauppa! Your home for quality yarns, endless inspiration, and the joy of making. Dive into a world of color and texture – let's create something beautiful together.
• •Unleash your creativity! ✨ Our latest collection of premium [Yarn Type, e.g., merino wool] from DROPS is here. Soft, luxurious, and waiting to become your next masterpiece. Find your inspiration and the perfect yarn at Liljan Lankakauppa.
• •Stitch by stitch, we build more than just projects – we build joy. Our new blog post shares [Topic, e.g., '5 Tips for Perfect Tension'] to help you on your crafting journey. Get inspired, learn new skills, and share the passion!
• •Fuelled by a love for craft and a spirit that never unravels, Liljan Lankakauppa is dedicated to bringing you the best yarns and supplies. From our Oulu home to yours, we're here to support your creative adventures.
• •Crafting is better together! Join the Liljan Lankakauppa family and enjoy [Offer, e.g., 10% off your first order]. Find quality yarns, friendly support, and a community that shares your passion. Happy knitting!