Tono de Marca

sincere, personal, and minimalist

Valores de Marca

• •Craftsmanship
• •Personalization
• •Thoughtfulness
• •Simplicity

Mejores Prácticas

• •Lead with "Handmade" and "Personalized": Always use words like "handcrafted," "handmade," "unique," "custom," and "personalized" upfront. These terms are at the core of your brand's value proposition.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product's features, describe the feeling or purpose behind it. For example, "A beautiful, handcrafted tray for the moments and pieces you cherish most."
• •Use "You" and "Your": Speak directly to the customer. This reinforces the personal nature of the brand. For example, use "Your custom keychain" instead of "The custom keychain."
• •Keep it Simple and Sincere: Avoid corporate jargon, overly trendy slang, or aggressive calls-to-action. Your tone is gentle and confident. Use clean, short sentences that are easy to understand.
• •Tell a Micro-Story: In your descriptions, briefly paint a picture of how the product fits into the customer's life. For example, "The perfect gift for a new homeowner," or "A small, daily reminder of a cherished friendship."

Percepción Social

Perceived as a small, artisanal business that provides high-quality, heartfelt, and unique handcrafted goods. Customers likely view it as a trustworthy source for charming and personal gifts. The limited social presence might suggest a very new or private venture, projecting an intimate and dedicated image rather than a large corporation.

Ejemplos de Copy

• •Handmade for you. Discover personalized creations that tell your story.
• •Carry a special moment with you. Our personalized keychains are crafted by hand to hold your most cherished memories. Simply choose your design and let us create a unique piece, just for you.
• •At Lilie.B Créations, we believe the most beautiful objects are the ones made with care and personal touch. From our small workshop to your home, each piece is handcrafted with the simple mission of bringing a little more joy into your life.
• •Elegance in simplicity. Organize your favorite jewelry or simply adorn your space with our handmade decorative trays. Each one is a unique piece of art, crafted to bring a touch of personal style to your home.
• •Thank you for your order. We are now carefully handcrafting your personalized creation. We can't wait for you to receive it and hope it brings you or your loved one much joy.