Brand Tone

Elegant, Delicate, and Aspirational

Brand Values

• •Femininity & Self-Expression
• •Artisanal Craftsmanship
• •Inspiration from Beauty
• •Resilience and Joy

Best Practices

• •Maintain an Elegant Vocabulary: Consistently use refined and evocative words like "delicate," "artisanal," "timeless," "grace," and "adorn." Avoid overly casual slang or corporate jargon to maintain the brand's sophisticated feel.
• •Tell the Story Behind the Piece: For every product, weave a brief narrative. Mention the inspiration—be it a flower, a feeling, or a moment in time. This reinforces the "artisanal" and "personal" values of the brand.
• •Emphasize the 'Handmade in NYC' Aspect: Regularly mention the origin and craftsmanship. This is a key differentiator that builds trust and justifies a premium price point. Phrases like "from our studio to you" create a direct connection with the creator.
• •Focus on "Feeling" Over "Features": Instead of just listing materials (e.g., "14k gold chain"), describe the feeling the piece evokes ("A whisper of gold against your skin"). This emotional connection is central to the brand's aspirational tone.
• •Keep it Graceful and Concise: The brand's aesthetic is minimalist and delicate; the copy should reflect this. Use clear, concise sentences. Allow the beauty of the words and the products to speak for themselves without overwhelming the audience with text.

Social Perception

A niche, high-quality artisanal jeweler with a clean, minimalist aesthetic, appealing to a sophisticated audience. Perceived as a premium, yet attainable, luxury brand creating beautiful, meaningful pieces for discerning customers who value story and craftsmanship.

Copy Examples

• •Adorn yourself in whispers of gold. Our new 'Aurore' necklace, handcrafted in our NYC studio, is designed to catch the light and the eye. A simple statement of elegance for the modern woman. Discover the story behind the piece, link in bio.
• •Handmade Jewelry for Your Unforgettable Moments. Delicate, personal, and timeless pieces crafted with passion in the heart of New York.
• •More than just jewelry, it's a part of your story. lilidelac pieces are an ode to femininity, designed to celebrate your unique grace. See our latest collection of handmade gold and pearl treasures. [Shop Now]
• •A delicate thread of gold to symbolize an unbreakable bond. The 'My Love' bracelet is a testament to timeless affection, handcrafted with minimalist elegance to become a second skin. It's not just a gift; it’s a promise you can wear.
• •A Little Sparkle for Your Week ✨ | Inside the lilidelac Studio