Brand Tone

authentic, eco-conscious, caring, and artisanal

Brand Values

• •Natural & High Quality: "Premium quality natural ingredients," "each ingredient is carefully chosen for its therapeutic benefits."
• •Eco-responsibility & Sustainability: "Eco-responsible cosmetics," "zero-waste," "reducing your plastic consumption."
• •Artisanal & Handmade: "Handmade with love," "artisanal and family business."
• •Family & Community: "Family business," "supporting an artisanal and family business."
• •Passion & Dedication: "Dedicated and passionate team," "two co-founding sisters passionate about natural care."

Best Practices

• •Emphasize "Handmade" and "Artisanal": Use words like "handcrafted," "small-batch," "artisan-made," and "carefully formulated" to reinforce the personal touch and quality.
• •Highlight Natural Ingredients and Their Benefits: Be specific about the natural ingredients used and clearly explain their therapeutic properties in simple, accessible language.
• •Communicate Eco-Conscious Values Clearly: Regularly mention zero-waste efforts, plastic reduction, sustainable sourcing (if applicable), and the overall commitment to the planet.
• •Use a Warm, Caring, and Slightly Informal Voice: Reflect the "family business" and "made with love" aspects. Address the customer directly and empathetically. Given their French-Canadian roots, a touch of warmth and community spirit is appropriate.
• •Tell the Founders' Story and Mission: Periodically share the story of Sylvie and Nadia Godbout and their passion for natural care and the environment to build a stronger connection with the audience.

Social Perception

Customers likely perceive Liliblanc Artisan as a trustworthy, ethical brand that provides high-quality, natural alternatives to mass-produced cosmetics. They appreciate the eco-friendly aspect, the artisanal quality, and the brand's commitment to sustainability. The "family business" aspect likely adds to a sense of connection and trust.

Copy Examples

• •Headline: Embrace Nature's Purity. Your Skin Will Thank You. Body: Discover Liliblanc Artisan's handcrafted cosmetics, made with love and the finest natural ingredients. Gentle on you, kind to our planet. #ArtisanBeauty #EcoLuxury
• •Headline: From Our Family to Yours: Truly Natural Care. Body: As sisters, we pour our passion for nature and well-being into every Liliblanc Artisan creation. Experience the difference of small-batch, eco-conscious skincare. #FamilyCrafted #SustainableLiving
• •Headline: Less Plastic, More Love. Our Solid Bars Make a Difference. Body: Join us on our zero-waste journey! Our nourishing shampoo and conditioner bars are packed with natural goodness, not plastic. Care for your hair and the Earth. #ZeroWasteBeauty #LiliblancArtisan
• •Headline: The Secret? Nature's Own Ingredients, Crafted by Hand. Body: At Liliblanc Artisan, we believe in the power of simplicity and quality. Each product is a testament to our dedication to pure, effective, and eco-friendly skincare. #HandmadeCosmetics #NaturallyEffective
• •Headline: Feel Good About Your Glow. Inside and Out. Body: Choosing Liliblanc Artisan means choosing vibrant skin and a healthier planet. Our eco-responsible products let your natural beauty shine through, guilt-free. #EcoConsciousBeauty #ShopLocalQC