Brand Tone

Creative, Empowering, and Approachable

Brand Values

• •Artistry & Creativity
• •Quality & Durability
• •Self-Expression
• •Convenience
• •Community

Best Practices

• •Lead with Artistry: Always frame the products as works of art, not just beauty accessories. Use descriptive and evocative language to describe the designs, colors, and textures.
• •Empower, Don't Just Sell: Focus the messaging on how the nails make the customer feel—confident, unique, empowered, and creative. The product is the tool; the customer's self-expression is the hero.
• •Maintain an Approachable Voice: When interacting with customers in comments, DMs, or emails, keep the tone friendly, personal, and helpful. Use emojis where appropriate to add warmth and personality.
• •Highlight Quality and Convenience in Tandem: Ensure that the copy balances the artistic appeal with the practical benefits. Remind customers that the nails are not only beautiful but also durable, reusable, and easy to apply.
• •Create a "Keyword" Lexicon: Develop a list of on-brand words and phrases (e.g., "wearable art," "masterpiece," "handcrafted," "your style," "self-expression") and use them consistently across all platforms to reinforce the brand's identity.

Social Perception

The brand is perceived as a high-quality, artistic brand in the press-on nail market. Customers frequently praise the creativity, uniqueness, and durability of the nail designs, as well as the excellence of customer service. It is seen as a reliable and talented small business, with customers eager to support the artist behind the creations.

Copy Examples

• •Why blend in when your nails can be a masterpiece? Introducing The Celestial Collection. ✨ Each set is a universe of its own, handcrafted to let your inner artist shine. Ready to wear your art? Tap the link in bio to explore.
• •Tired of boring nails and expensive salon visits? Get a flawless, artistic manicure in minutes with Lilia's Eye Candy. Our reusable press-on nails are designed to make a statement. Your style, your rules. Shop now and get 15% off your first order!
• •[Product Name]: Unleash your bold side. This set features a fiery chrome finish with delicate, hand-painted details. Perfect for a night out or any day you need an extra boost of confidence. Made with 100% salon-quality gel for a durable, reusable fit. Your power is at your fingertips.
• •Psst... Your next favorite nails are here. Hi [Customer Name], we believe your hands deserve to tell a story. A story of creativity, confidence, and unapologetic style. That's why we’ve just dropped new designs we think you'll love. See what's new at Lilia's Eye Candy!
• •Which vibe are you choosing for the weekend? Bold & Artsy vs. Chic & Minimalist. VOTE NOW and help us decide which style to feature next week! 👇