Brand Tone

Proudly Artisanal, Feminine, Celebratory, and Approachable

Brand Values

• •Handmade Quality & Craftsmanship
• •Colombian Origin/Support Local
• •Customer Connection
• •Feminine Empowerment
• •Uniqueness

Best Practices

• •Highlight "Handmade in Colombia": Consistently weave in the origin and artisanal nature of the products, as this is a key differentiator and value proposition.
• •Emphasize feminine empowerment and celebration of personal style.
• •Encourage user-generated content and community engagement to foster customer connection.
• •Use straightforward language in product descriptions while still conveying the quality and beauty of the accessories.
• •Incorporate calls to action that invite customers to treat themselves or find the perfect accessory.

Social Perception

Positive and Desirable: Customers admire the accessories for their beauty and uniqueness and are excited to share their purchases and style.

Copy Examples

• •"Descubre nuestra nueva colección de collares hechos a mano en Colombia. ¡Perfectos para renovar tu estilo!"
• •"Cada accesorio Lili Arce es una pieza única, elaborada con amor y dedicación en nuestro taller en Bucaramanga."
• •"¡Celebra tu feminidad con nuestros aretes dorados! Encuentra el par perfecto que te haga brillar."
• •"¿Buscas el regalo ideal? Sorprende a esa persona especial con un accesorio hecho a mano en Colombia."
• •"¡Muestra tu estilo con nuestros accesorios! Usa #LiliArceAccesorios y comparte tu look."