Brand Tone

Artisanal & Passionate, Personal & Approachable, Elegant & Sophisticated, Conscious & Ethical, Empowering

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Sustainability & Ethical Production
• •Passion & Creativity
• •Customer Connection

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use words like "handmade," "handcrafted," "artisan," "workshop," "atelier," "unique piece," and "crafted with love/passion." This reinforces the core value of craftsmanship.
• •Tell a Story: Share the inspiration behind designs, the process, or the brand's journey. Connect with customers on an emotional level by highlighting the passion, dedication, and personal touch involved. Mention the origin (La Herradura, Granada, Spain).
• •Highlight Ethical and Sustainable Values: Integrate terms like "slow fashion," "sustainable," "ethical production," "conscious choice," and "local" where appropriate, appealing to mindful consumers.
• •Maintain an Elegant yet Approachable Voice: Balance sophisticated descriptions of design and quality with a warm, personal, and inviting tone. Avoid overly technical jargon unless explaining specific craft details.
• •Focus on Empowerment and Individuality: Craft messages that resonate with the idea of empowering women and celebrating unique style. Emphasize how the products enhance the wearer's individuality and confidence.

Social Perception

Highly Regarded for Craftsmanship, Trusted for Special Occasions, Associated with Local Artistry, Authentic and Passion-Driven, Innovative within Tradition

Copy Examples

• •Instagram Post (Image: A woman confidently wearing a Lilian Urquieta bag in a city setting): More than a bag, it's a statement. Handcrafted with passion in our La Herradura workshop, each Lilian Urquieta piece is designed to empower your unique journey. Carry art, carry confidence. #LilianUrquieta #HandmadeLuxury #SlowFashion #ArtisanBags #EmpowerWomen
• •Facebook Ad (Carousel showing different bags and the workshop): Tired of mass-produced? Discover Lilian Urquieta: Where tradition meets modern elegance. Our bags are lovingly handmade in Spain, using sustainable practices and the finest materials. Unique, durable, and designed for you. ✨ Shop our collection now and experience the art of slow fashion. [Link to website] #SupportArtisans #EthicalFashion #LeatherGoods #MadeInSpain
• •Product Description (For "Bolso Gloria"): Meet Gloria: your perfect companion from sunrise to sunset. Ethically crafted from [Material, e.g., premium Spanish leather or vegan alternative], Gloria combines timeless design with everyday functionality. Each stitch tells a story of dedication and meticulous craftsmanship, born in our sunny Granada atelier. Versatile, durable, and undeniably unique – just like you. #ConsciousChic #LilianUrquietaGloria #HandcraftedPerfection
• •Email Newsletter Subject: ✨ A Touch of Art, Crafted For You ✨ Hello [Customer Name], At Lilian Urquieta, we believe fashion should be personal, beautiful, and kind to the planet. Step inside our world of handcrafted bags and accessories, where every design is brought to life with passion and precision. Discover pieces that tell a story and become a cherished part of yours. [Button: Explore New Arrivals] #SlowFashionMovement #ArtisanMade #LilianUrquieta
• •TikTok Video Caption (Showing the detailed process of making a bag): From raw leather to your new favorite bag! देखिये (Watch) the magic happen at our workshop. 🌿✨ Every cut, stitch, and detail is pure handmade love. This is slow fashion. This is Lilian Urquieta. #HandmadeBag #LeatherCraft #ArtisanProcess #SlowFashionTikTok #LilianUrquieta #HechoAMano