Tono de Marca

empowering, friendly, and relatable

Valores de Marca

• •Accessibility
• •Empowerment
• •Quality & Efficacy
• •Community
• •Innovation

Mejores Prácticas

• •Lead with Empathy and Understanding: Start copy by acknowledging the customer's potential pain points, such as the cost and time commitment of salon lashes, using phrases like "Are you sick of..." or "Tired of...".
• •Maintain a Friendly and Encouraging Tone: Use conversational language, positive affirmations, and an approachable style. Phrases like "I got you!" and "Unleash your inner glam" are on-brand.
• •Highlight Key Value Propositions: Consistently emphasize the benefits of convenience, affordability, and quality. Sentences that start with "Save time and money..." are effective.
• •Incorporate Social Proof: Leverage customer testimonials and user-generated content in marketing materials to build trust and show real-world results.
• •Use a Clear and Direct Call to Action: Encourage immediate engagement with clear instructions like "Shop now," "Discover your look," or "Tag us in your photos."

Percepción Social

The general public and its customer base perceive Lil Glamour Co as a trustworthy and effective brand for DIY lash solutions. It is seen as a "game changer," particularly for those who find professional lash extensions to be too expensive or time-consuming. The founder's direct involvement and the brand's active social media presence contribute to a perception of authenticity and a genuine connection with its audience. The positive reviews and high rate of customer satisfaction indicate a strong and favorable reputation within its niche market.

Ejemplos de Copy

• •Tired of the salon prices and appointments? ✨ Get that full, wispy lash effect you love, right at home. Our DIY kits are beginner-friendly and give you salon-quality results in minutes. #LilGlamourCo #DIYlashes
• •You deserve to feel glamorous on your own schedule. Our easy-to-use lash kits are designed for the busy you. Save time, save money, and unleash your inner confidence. Shop now and get 10% off your first order!
• •Salon-quality lashes, no appointment necessary. Discover the secret to effortless glamour with our bestselling DIY lash kits.
• •We LOVE seeing you in your Lil Glamour Co lashes! 😍 @[customer_handle] is rocking our Dramatic Volume kit and looking absolutely stunning. Tag us in your photos to be featured! #CustomerLove
• •Real results, real lashes. Our meticulously tested Lash Growth Serum is here to give you the longer, fuller lashes you've been dreaming of. No gimmicks, just growth. ✨ #LashTransformation