Brand Tone

relatable, empathetic, humorous, and encouraging

Brand Values

• •Prioritizing Joy and Well-being
• •Embracing Imperfection
• •Authenticity and Relatability
• •Comfort and Quality
• •Community/Belonging

Best Practices

• •Create a "Voice Guide" Addendum summarizing the key tone words, common phrases, and the "why" behind the message.
• •Continue using relatable scenarios and everyday language that resonates with busy parents and individuals feeling overwhelmed. Avoid overly formal or technical jargon.
• •Don't be afraid to be candid and acknowledge the messy realities of life. This reinforces the brand's core value of authenticity.
• •Phrases like "quack on" or "duck-inspired" add a unique touch but should feel integrated, not forced.
• •Consistently remind your audience that it's okay to prioritize themselves and let go of unnecessary pressures. Frame products not just as items, but as tools or symbols of this mindset.

Social Perception

A supportive friend, a source of comfort, understanding, lighthearted and positive.

Copy Examples

• •Instagram Post Caption: Spit-up on your shoulder? Laundry pile moon-walking out the door? You're officially initiated into the 'Doing Our Best' club. Our 'DO LESS' tee is your uniform. Embrace the beautiful chaos. #DoLessClub #MomLife #ParentingRealTalk #QuackOn
• •Facebook Ad Copy: Tired of the 'shoulds'? So are we. Li'l Duck & Co. is your permission slip to prioritize joy over perfection. Grab our comfy 'DO LESS' cap and let the world know you're busy making memories, not just to-do lists. Shop now and join the flock! #DoLess #StressLess #SelfCare
• •Email Subject Line: Permission to Chill: Your 'DO LESS' Reminder is Here! Email Body Snippet: Hey there, superhero! Feeling that mid-week overwhelm? Remember, even ducks need to float sometimes. Our latest 'DO LESS' collection is all about wrapping you in comfort while you unapologetically embrace those moments that *actually* matter. The mess will wait—your moments won't. [Link to Shop]
• •Product Page Snippet (for a new t-shirt): Warning: Wearing this tee may result in spontaneous naps, an uncontrollable urge to ignore the dishes, and a significant increase in saying 'nope' to things that drain your sparkle. Our 'DO LESS & CHILL MORE' shirt isn't just apparel; it's a statement. Made with 100% cloud-like cotton for maximum relaxation. Go on, you deserve it.
• •Website Banner: BE MORE, DO LESS. It's not just a t-shirt, it's a revolution against the never-ending to-do list. Welcome to Li'l Duck & Co.