Brand Tone

Caring & Reassuring, Technologically Advanced & Innovative, Trustworthy & Reliable, Friendly & Approachable, Problem-Solving

Brand Values

• •Pet Safety and Well-being
• •Peace of Mind for Owners
• •Innovation & Technology
• •Quality & Reliability
• •Customer Focus
• •Sustainability and Responsibility

Best Practices

• •Prioritize Pet Well-being and Owner Peace of Mind: Every piece of copy should, at its core, address how Lildog contributes to the safety of the pet and the reassurance of the owner. Use empathetic language that resonates with a pet owner's concerns and joys.
• •Highlight Norwegian Quality and Technological Reliability: Consistently mention the Norwegian design and manufacturing as a mark of quality, precision, and trustworthiness. Explain technological features (like LTE-M, NB-IoT, future AI) in a way that is understandable and emphasizes benefits, not just jargon.
• •Maintain a Reassuring and Supportive Voice: Even when discussing the potential for pets to get lost, the tone should be reassuring, positioning Lildog as the reliable solution. Avoid fear-mongering; instead, focus on empowerment and preparedness.
• •Be Clear, Concise, and User-Focused: Technical details are important, but always link them back to tangible benefits for the user and their pet. The language should be easy to understand, and the app/product easy to use.
• •Showcase Real Experiences (when possible): Incorporate genuine customer testimonials and user-generated content (with permission) to build authenticity and social proof. Stories of how Lildog helped reunite a pet or provided valuable insights can be very powerful.

Social Perception

Positive: Many customers perceive Lildog as a reliable and effective solution for pet tracking, praising its accuracy and ease of use. It is seen as a game-changer by some for pet safety. Retailers and veterinary professionals also endorse the product. Areas for Improvement: Some users have expressed concerns about battery life and occasional GPS inaccuracies or app functionality. There's an expectation for the app to deliver on all advertised features consistently. Innovative Leader: The planned integration of AI for health monitoring positions Lildog as a forward-thinking company in the pet tech industry. Trustworthy (Geographic Association): The "Norwegian-made" aspect appears to contribute positively to its perception of quality and reliability.

Copy Examples

• •Headline: Adventure Freely. Worry Less. Lildog GPS: Your Peace of Mind, Their Paw-some Freedom. Body: Explore every trail, park, and new horizon together. With Lildog's real-time, pinpoint GPS tracking and activity monitoring, you're always connected to your furry friend. Designed in Norway for ultimate reliability, because their safety is everything.
• •Social Media Post: Never wonder where your best friend is again. Lildog’s advanced GPS technology, crafted in Norway, keeps you connected with unmatched accuracy. See their location, monitor their activity, and even check the ambient temperature, all from our easy-to-use app. Give them the freedom they deserve, with the safety you demand. #Lildog #GPSTracker #PetSafety #NorwegianTech #PeaceOfMindForPets
• •Website Banner: Beyond Tracking: True Connection. Lildog isn't just a GPS; it's a window into your pet's day. Understand their activity, ensure their comfort, and enjoy every adventure knowing they're safe. Experience the future of pet care, developed with love in Norway.
• •Email Subject: Is Your Pet Safe and Sound? Discover How Lildog Brings You Closer. Email Body: As pet lovers, we know your furry companion is family. That's why we engineered Lildog – the GPS tracker that offers more than just location. Monitor their activity levels, get temperature alerts, and even use light & sound to guide them home. Embrace worry-free walks and happy explorations with Lildog.
• •Short Ad Copy: Lildog GPS: Norwegian innovation keeping tails wagging safely. Real-time tracking. Activity insights. Unbreakable bond. Explore more, worry less.