Brand Tone

Enthusiastic, Playful, and Fan-Centric

Brand Values

• •Nostalgia and Fandom
• •Customer Appreciation
• •Accessibility
• •Elegance and Uniqueness

Best Practices

• •Always maintain an enthusiastic and positive tone in all communications, utilizing upbeat language and emojis.
• •Actively engage with the fan community by soliciting and responding to their requests and feedback.
• •Center the narrative around nostalgia and the magical elements of the source material, using evocative language.
• •Consistently demonstrate generosity and appreciation through promotions and gifts, highlighting these gestures in the copy.
• •Ensure visual and linguistic consistency across all platforms, maintaining an approachable, playful, and fan-centric brand voice.

Social Perception

Highly positive, community-driven, and perceived as responsive and trustworthy, especially within its niche fandom.

Copy Examples

• •✨ Just dropped! For the pony who is always the diamond of the season. Our new Rarity Cutie Mark Necklace is here to add some sparkle to your style. Who’s been waiting for this one? 💎 #MyLittlePony #Rarity #GeekJewelry #Lilayris
• •Packing up some magic for a Twilight Sparkle fan! 💜 We heard you love surprises, so we added a little something extra. ✨ Thank you for your order! We can’t wait for you to see it! #MLP #TwilightSparkle #PackingOrders #SmallBusiness #Jewelry
• •Shine with your favorite characters! ✨ From Ponyville to your jewelry box. Shop our collection of unique, fandom-inspired pieces and get a free gift with your order!
• •The magic of friendship is forever! ✨ Find the perfect matching rings for you and your bestie with our Cadence and Shining Armor set. Tag the Shining Armor to your Cadence! 💖 Shop now for 40% off.
• •Embrace your gentle and kind spirit with our Fluttershy Cutie Mark necklace. Delicately crafted for everyday wear, this piece is a quiet nod to your favorite pony. Perfect for you or as a thoughtful gift for the kindest soul you know. 🦋