Brand Tone

Elegant, Aspirational, and Heartfelt

Brand Values

• •Sustainability & Longevity
• •Quality & Craftsmanship
• •Beauty & Joy
• •Customer-Centricity

Best Practices

• •Use Evocative and Sensory Language: Instead of just "looks real," use phrases like "indistinguishable from nature," "a masterpiece of realism," or "captures the delicate detail of a fresh bloom." Words like "elegant," "timeless," "handcrafted," and "radiant" should be staples.
• •Always Connect Back to Core Values: In every piece of copy, try to weave in at least one core value: the sustainability of a lasting bouquet, the quality of the craftsmanship, or the joy it brings to a home.
• •Maintain Visual and Textual Harmony: The clean, bright, and elegant style of the photography must be matched by the copy. The text should feel as polished and aspirational as the images it accompanies.
• •Tell Stories, Not Just Sell Products: Share the inspiration behind a new bouquet, spotlight the craftsmanship process, or feature customer photos (with permission). This builds on the heartfelt aspect of the brand and creates a stronger community connection.
• •Engage with Sophistication: When responding to comments and messages, maintain the elegant and warm brand tone. Address customers graciously and reinforce the brand's commitment to quality and customer satisfaction in every interaction.

Social Perception

Customers perceive Lila Flowers as a high-end decor item, a trusted source for quality, and an aesthetic authority on floral styling for the home.

Copy Examples

• •The beauty of a perfect bouquet, forever. Our handcrafted silk arrangements capture a fleeting moment of nature's elegance and make it a permanent part of your home. No water, no wilting, just timeless style.
• •Your home is your sanctuary. Fill it with joy that never fades. Each Lila Flowers bouquet is a masterpiece of lasting color and artistry, designed to inspire happiness day after day. Elevate your everyday.
• •Tired of saying goodbye to beautiful flowers? Embrace a more sustainable love story. Our stunningly realistic bouquets offer all the beauty with none of the waste. A single, beautiful choice for a lifetime of enjoyment.
• •More than flowers, it's art. Meticulously handcrafted by our floral artisans, every petal and stem is chosen for its lifelike beauty. Discover the pinnacle of silk floristry and give your space the luxury it deserves.
• •Ready for a splash of permanent color? ✨ This is our 'Passion Fruits' bouquet, and it’s designed to bring warmth and vibrancy to any room, all year long. Which corner of your home needs this joyful touch? Let us know below! #LilaFlowers #SilkFlowers #InteriorStyling