Brand Tone

friendly, relatable, and enthusiastic

Brand Values

• •Quality and Comfort
• •Affordability
• •Customer Satisfaction
• •Community and Giving Back
• •Authenticity and Passion
• •Handmade & USA-Made

Best Practices

• •Stay True to Your Origin Story: Regularly weave in elements of the founder's journey and the "why" behind the brand. This reinforces authenticity and relatability.
• •Use a Conversational and Friendly Language: Write as if you're talking to a friend. Use contractions, exclamation points (where appropriate), and address the audience directly (e.g., "you," "your"). Avoid overly formal or corporate jargon.
• •Highlight Customer Benefits, Not Just Features: Instead of just saying "non-slip," explain the benefit: "stays put all day, so you can focus on what matters." Focus on comfort, practicality, and the confidence the headbands provide.
• •Engage with Your Community: Actively respond to comments and messages in a warm and appreciative manner. Feature user-generated content and make customers feel like part of the Lilac Market family.
• •Maintain Visual Consistency with Tone: Ensure that the visuals (photography, graphics) used alongside the copy also reflect the friendly, vibrant, and relatable nature of the brand.

Social Perception

generally perceived very positively by its customers and the online community, highly praised for comfort and functionality, loved for style and variety, strong community connection, seen as a relatable and trustworthy brand, positive customer service experiences

Copy Examples

• •Tired of headbands that slip, pinch, or just don't get you? 👋 Say hello to your new BFF! Our buttery-soft headbands stay put through workouts, workdays, and all of life's adventures. No more headaches, just all-day comfort and cuteness! ✨ #LilacMarketLove #HeadbandHeaven
• •From busy moms to rockstar nurses, we see you! 💪 That's why we created headbands that are as functional as they are stylish. Keep your hair back and your focus forward with our non-slip, oh-so-comfy designs. You deserve it! ❤️ Shop the collection now! [Link]
• •Spotted! 😍 We absolutely ADORE seeing how you style your Lilac Market headbands! Tag us in your photos for a chance to be featured and spread the headband joy! Your creativity inspires us every day! #CommunityLove #StylishAndComfy
• •Remember our founder, Kelsey? She started Lilac Market because she couldn't find a headband that was cute, comfy, AND affordable. Turns out, a lot of you felt the same way! 🥰 We're so grateful to be on this journey with you, making life a little more comfortable and colorful, one headband at a time. [Link to About Us]
• •✨NewCollectionAlert!✨ Get ready to fall in love with our latest prints! 🎉 Designed with the same buttery-soft, non-slip fabric you know and trust, these new styles are perfect for [mention current season/occasion]. Which one will you snag first? 😉 #NewCollection #MustHaveHeadbands