Brand Tone

Professional & Polished, Aspirational & Inspiring, Approachable & Collaborative, Knowledgeable & Confident, Warm & Inviting

Brand Values

• •Client-Centricity
• •Quality & Aesthetics
• •Functionality & Livability
• •Well-being & Joy
• •Expertise & Professionalism
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., sophisticated, warm, expert) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" and "Your": Center the copy around the client, their needs, their aspirations, and how Breeze Interior Design helps *them*. For example, instead of "We design beautiful homes," try "Imagine your home, beautifully designed to reflect your unique style."
• •Emphasize Benefits, Not Just Features: While mentioning services (features) is important, highlight the emotional and practical benefits for the client (e.g., "a stress-free environment," "a home that tells your story," "effortless entertaining").
• •Maintain Visual-Verbal Cohesion: Ensure the language used complements the high-quality, polished aesthetic of the visuals. If the images are bright and airy, the language should also feel light, clear, and inspiring, not heavy or overly technical.
• •Be Authentic and Passionate: Let Kelli Barletta's genuine passion for design shine through in the copy. Personal anecdotes (where appropriate, like in blog posts or "About" sections) or expressions of excitement about design can make the brand more relatable and engaging, while still maintaining professionalism.

Social Perception

High-End & Sophisticated, Trustworthy & Expert, Creative & Talented, Personalized Service, Aspirational Brand

Copy Examples

• •Stepping into serenity. ✨ This living room was designed to be a haven of calm, blending soft neutrals with rich textures to create a space that’s both sophisticated and deeply inviting. We believe your home should be your sanctuary. What does your dream sanctuary feel like? #BreezeInteriorDesign #LivingRoomInspo #HomeSanctuary #TimelessDesign #InteriorDesignDetails
• •Experience the art of effortless transformation with our Full-Service Interior Design. From initial concept to the final, thoughtful detail, Kelli Barletta and the Breeze Interior Design team will guide you through a seamless journey to a home that’s a perfect reflection of you. Let us handle the complexities, so you can anticipate the joy of living in a space designed for your life.
• •Dreaming of a home that truly inspires? Breeze Interior Design specializes in crafting personalized, beautiful, and functional spaces that elevate your everyday. Visit breezeinterior.com to explore our portfolio and learn how we can bring your vision to life. Your journey to a more beautiful home starts here.
• •Beyond illumination, lighting shapes the mood, defines the architecture, and breathes life into every corner of your home. At Breeze Interior Design, we see lighting as a pivotal element in crafting spaces that not only look stunning but feel intrinsically right. Join us as we explore how strategic lighting can transform your home...
• •There's nothing more rewarding than seeing our clients fall in love with their newly designed spaces. We recently completed a [Project Type, e.g., 'Modern Coastal refresh'] for the lovely [Client Initial/Name if permission given], and their words truly warmed our hearts: '[Insert short, impactful quote]'. Read more about their journey on our blog.