Brand Tone

Authentic & Passionate, Friendly & Welcoming, Nostalgic & Evocative, Proudly Maltese, Helpful & Customer-Oriented

Brand Values

• •Authenticity
• •Quality
• •Cultural Pride
• •Connection
• •Convenience
• •Community

Best Practices

• •Embrace Maltese Heritage: Regularly incorporate references to Maltese culture, traditions, and even simple Maltese greetings (like "Bonġu" or "Saħħa"). This reinforces authenticity and connects with the target audience on a deeper level.
• •Speak with Passion and Warmth: Let the genuine love for Maltese food and culture shine through. Use enthusiastic and inviting language that makes customers feel like they're talking to a fellow Malta enthusiast.
• •Focus on Sensory Experience and Nostalgia: Use descriptive language that evokes the tastes, smells, and memories associated with Maltese food. Appeal to the emotional connection many customers have with these products.
• •Maintain a Customer-Centric Approach: Frame your copy around how Tajjba benefits the customer – by providing access to beloved products, delivering convenience, or helping them reconnect with their heritage.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any customer service interactions is harmonious and reflects the established brand voice. Create a simple style guide if necessary.

Social Perception

A Valued Source for Maltese Goods Abroad, Reliable and Convenient, Evoker of Fond Memories, Specialist Provider, Friendly and Engaging

Copy Examples

• •Headline (Website/Social Media Ad): Missing Malta? Get the authentic taste of home delivered to your door. Explore Tajjba.com today!
• •Product Description (e.g., for Twistees): Remember those crunchy, cheesy moments? Grab a bag of genuine Maltese Twistees and relive the flavour! Perfect for a taste of home, wherever you are.
• •Social Media Post (Instagram/Facebook): Bonġu! ☀️ What's your favourite Maltese treat to start the day? Let us know in the comments! We love bringing a little piece of Malta to your kitchen. #Tajjba #TasteOfMalta #MalteseFood
• •Email Marketing Subject Line: A Taste of Sunshine & Tradition: New Maltese Arrivals at Tajjba!
• •"About Us" Snippet: At Tajjba, we're more than just a shop; we're a heartfelt connection to Malta. Driven by our passion for authentic flavours, we carefully select the finest Maltese food and drink, so you can savour the true essence of the islands, no matter where life takes you.