Brand Tone

Aspirational, confident, trendy, empowering, encouraging, playful, energetic, inspiring, and relatable.

Brand Values

• •Style & Modernity
• •Confidence & Empowerment
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Lead with Empowerment: Frame all copy around the core idea of confidence and self-expression. Use active, empowering verbs and positive affirmations.
• •Maintain a Consistent Voice Across Platforms: While the tone can be adapted (e.g., more playful on TikTok, more sophisticated on email), the core message of "aspirational yet accessible style" should remain the same.
• •Use Signature Hashtags: Consistently use branded hashtags like #LIKIBrand, #ILUVLIKI, and #DressWithPurpose to build a recognizable community and track user-generated content.
• •Balance Trendiness with Timelessness: In your copy, highlight both the trendy aspects of a piece and its potential as a timeless staple in a modern wardrobe. This appeals to both trend-followers and investment-minded shoppers.
• •Engage with Your Audience's Language: Monitor comments and user posts to understand how your customers talk about your brand. Incorporate their language (e.g., "vibe," "fit") into your copy to make it more authentic and relatable.

Social Perception

The public perception of LIKI BRAND is somewhat divided. It is seen as a source of trendy and stylish clothing that makes customers feel beautiful and confident, successfully cultivating an image of a modern, fashion-forward brand. However, it faces criticism regarding product quality and customer service, similar to other fast-fashion e-commerce sites. The brand is considered a smaller, mid-range competitor against giants like SHEIN and Fashion Nova, suggesting it has found a niche but may need to address consistency to improve its overall reputation.

Copy Examples

• •Purpose is the new black. Dress for the life you’re building, one power move at a time. #LIKIBrand #DressWithPurpose
• •From coffee run to sunset drinks, this fit does it all. ✨ Feeling confident never goes out of style. Use code TIKTOK15! #ILUVLIKI #OOTD #Confidentsyle
• •Your wardrobe called, it wants an upgrade. Discover new arrivals designed for the modern woman. Timeless style, endless confidence. Shop the collection now.
• •Because you deserve to feel amazing. Here’s an exclusive 10% off your next order to celebrate your unique style. Live with passion, dress with LIKI. #LIKIStyle
• •Meet Your Summer Muse. Effortless styles and sun-drenched hues are here. Discover looks that are as ready for adventure as you are.