Tono de Marca

Empowering, nostalgic, and confidently feminine. It's approachable and inclusive, with a fierce, assertive edge that moves beyond soft stereotypes.

Valores de Marca

• •Sisterhood and Female Empowerment
• •Individuality and Self-Expression
• •Inclusivity and Representation
• •Quality and Affordability
• •Nostalgia as a Modern Statement

Mejores Prácticas

• •Embrace "Girl Talk": Continue using a conversational, direct-to-consumer voice. Terms like "bestie," "girl," and "sisterhood" reinforce the brand's community-focused and friendly tone.
• •Blend Nostalgia with Modernity: When describing products, consistently reference the 90s/00s inspiration while highlighting their relevance to today's trends. This positions the brand as both nostalgic and fashion-forward.
• •Lead with Empowerment: Frame product descriptions and social media captions around the concepts of confidence, individuality, and self-expression. The jewelry is not just an accessory, but a tool for showcasing personal power.
• •Maintain the "Fierce Edge": Don't shy away from more assertive and edgy language. Words like "feral," "unapologetic," and "statement-making" will continue to differentiate the brand from more traditionally "girly" competitors.
• •Champion Your Values in All Copy: Regularly and authentically integrate your core values —female-led, black-owned, supportive of sisterhood —into your messaging, from the "About Us" page to social media posts. This builds a deeper connection with your audience.

Percepción Social

The brand aims to be perceived as a go-to for girls who are in tune with current trends and appreciate past aesthetics. It fosters an image of being more than a jewelry store, but a community and a symbol of an aspirational yet achievable "it-girl" aesthetic, championing confident, edgy femininity and an inclusive community.

Ejemplos de Copy

• •Instagram Post (New Product): Image: A close-up, styled shot of the 'Ballerina' Drop Earrings. Copy: "Not your average jewelry box. Our new 'Ballerina' Drop Earrings just landed. For the girls who are equal parts sugar and spice. Tap to shop the drop."
• •Website Homepage Banner: Image: A lifestyle photo of a model wearing multiple pieces from the "Stargirl Collection." Copy: "Your main character moment is now. Shop vintage-inspired jewelry for today's it-girl. Free UK shipping on orders over £25."
• •TikTok Video (Styling): Video: A fast-paced video showing three different outfits being accessorized with the 'Amber' Ornate Cross Layering Chain. On-screen text: "How I style my fave LOG piece" Caption: "The only rule is there are no rules. ✨ The 'Amber' chain is made for layering. How do you style yours? #likeothergirls #jewelrystack #90sfashion"
• •Email Newsletter (Community Focus): Subject: Bestie, you're in. Body: "Hey girl, welcome to the club. At Like Other Girls, we're more than just cute jewelry - we're a sisterhood. Here's a little something to get you started: enjoy 10% off your first order with code: LOGSISTER. Go on, treat yourself."
• •Product Description: Product: 'Feral' Nameplate Necklace Description: "For the girls who can't be tamed. The 'Feral' Nameplate Necklace is your new go-to for making a statement without saying a word. Crafted from durable stainless steel for endless nights out and everyday wear. Because being a girl is a radical act."