Brand Tone

Empowering, trendy, and supportive. Friendly and relatable communication style, often using casual language and emojis, aimed at building confidence. Aspirational yet achievable.

Brand Values

• •Empowerment and Confidence
• •Quality and Practicality
• •Self-Expression and Individuality
• •Community and Support

Best Practices

• •Lead with Empowerment: Frame all copy around the core value of building confidence. Use strong, positive, and affirming language that makes the customer the hero of their own story.
• •Use a Conversational and Relatable Voice: Write like you're talking to a friend. Use "you" and "we" to create a direct connection. Keep sentences clear, concise, and don't be afraid to use popular slang or emojis where appropriate (especially on social media).
• •Amplify User-Generated Content (UGC): Continuously feature customer photos, videos, and testimonials. When sharing UGC, adopt a celebratory tone that thanks and hypes up the community member, reinforcing the brand's supportive nature.
• •Educate and Support: Create content that provides genuine value, such as "how-to" guides, care tips, and styling inspiration. This positions the brand as a trusted expert and supportive partner, not just a seller of products.
• •Maintain Consistency Across All Channels: Ensure the empowering and supportive tone is present everywhere, from the website's product descriptions and FAQ page to automated email responses and social media replies. This creates a cohesive and trustworthy brand experience.

Social Perception

Largely positive. Perceived as a reliable source for high-quality, textured hair extensions that cater specifically to Black women, praised for quality, texture, natural appearance, seamless blend, minimal shedding, and fullness.

Copy Examples

• •Your Vibe, Your Rules. ✨ Confidence looks good on you. @(username) is radiating main character energy in our Kinky Straight Tape-Ins. Get ready to own every room you walk into. Tap the link in bio to transform your look.
• •Unlock Your Next Style. Up to 30% off on all collections. High quality, seamless blend, and endless confidence. Don't wait to feel your best.
• •Tired of Wigs That Don't Look Natural? We get it. That's why we created Likable Wig—for us. Our 100% human hair extensions are designed to blend flawlessly with your natural texture for a look that's all you. See the difference for yourself.
• •From 0 to 100 real quick 🔥 GRWM for a girls' night out! Installing my 22-inch seamless clip-ins from @likablewigofficial for that extra volume. So easy, so glam. Use my code [INFLUENCERCODE] for $$ off! #likablewig #hairtransformation #clipins
• •Inside: Your Guide to a Flawless Install + A Treat Just For You! Hey beautiful! We're spilling the secrets on making your extensions last, plus a special discount on your next purchase.