Brand Tone

sophisticated, passionate, and exclusive

Brand Values

• •Artistic Integrity
• •Collaboration
• •Curation and Quality
• •Purpose-Driven

Best Practices

• •Secure Brand-Consistent Social Handles: The immediate priority is to establish an official social media presence (e.g., on Instagram) with handles that are unambiguous, such as @liju.art.gallery or @liju_art_toys, to differentiate from the streetwear brand and build a focused community.
• •Tell the Artist's Story: In every product description and announcement, dedicate space to the artist. Share their background, the inspiration behind the piece, and why LIJU chose to collaborate with them. This reinforces the values of artistic integrity and collaboration.
• •Use a Refined Visual Language: Ensure all photography and graphic design is clean, professional, and treats the products as art. Use high-quality images, minimalist backgrounds, and a consistent color palette that reflects the sophisticated tone of the brand.
• •Emphasize Exclusivity and Scarcity: Clearly communicate the limited nature of the products. Use phrases like "Limited to 100 pieces worldwide," "A LIJU exclusive release," or "The definitive collector's edition" to reinforce the value and urgency of purchasing.
• •Maintain a Consistent Lexicon: Develop and adhere to a list of on-brand keywords. Consistently use terms like "curated," "collaboration," "artist," "sculpture," "limited edition," and "vision," while avoiding overly casual language, memes, or trends that don't align with the exclusive, art-focused brand identity.

Social Perception

neutral to non-existent

Copy Examples

• •Where imagination takes form. We are honored to present 'Celestial Wanderer' by [Artist Name]. Each limited-edition sculpture is a testament to the artist's vision, meticulously crafted to capture a fleeting moment of cosmic wonder. This is more than a collectible; it is a reason to believe in the beautiful and the bizarre. Secure your piece of the story.
• •LIJU is our reason. Founded on the principle that art deserves a dedicated stage, we connect visionary artists with passionate collectors. Our gallery is a curated space where playful concepts and serious craftsmanship converge, offering tangible pieces of imagination that endure.
• •A meeting of minds, a fusion of worlds. LIJU is proud to announce our upcoming collaboration with the brilliant [Artist Name]. We believe in providing the 'reason' for art to flourish, and this partnership embodies that mission. Prepare to be captivated. Full reveal coming soon. #LIJUgallery #ArtToys #DesignerToys #ArtistCollaboration #LimitedEdition
• •Now Available: The [Product Name] by [Artist Name]. A LIJU Exclusive.
• •The reason for art. The reason for collection. We are LIJU: A curated gallery of contemporary art toys and sculptures from the world's most innovative artists.