Brand Tone

Adventurous & Energetic, Authentic & Down-to-Earth, Confident & Bold, Approachable & Value-Oriented, Youthful

Brand Values

• •Quality & Durability
• •Affordability
• •Authenticity & Australian Heritage
• •Active Lifestyle & Adventure
• •Style & Individuality
• •UV Protection & Clarity

Best Practices

• •Embrace the Adventure: Use active, energetic language that speaks to an outdoor, thrill-seeking lifestyle. Words like "shred," "ride," "explore," "conquer," and "unleash" can be effective.
• •Keep it Real (Australian Authenticity): Inject a down-to-earth, genuine Aussie voice. Avoid overly formal or corporate jargon. Reference Australian lifestyle, beaches, and culture where appropriate and authentic.
• •Highlight Value, Not Just Price: While affordability is key, frame it as "quality without the corporate price tag" or "premium performance that doesn't break the bank," emphasizing what the customer gains rather than just cheapness.
• •Focus on the "Why" Behind the Features: Don't just list technical specs (e.g., "TR-90 frame"). Explain the benefit: "Ultra-lightweight TR-90 frame for all-day comfort on any adventure."
• •Be Visually Consistent with Your Words: Ensure that the imagery and videos accompanying your copy reflect the adventurous, stylish, and authentic tone you're conveying in the text. The message should be cohesive across all elements.

Social Perception

Value for Money, Stylish & Trendy, Durable & Functional, Authentic Australian Brand, Reliable for Outdoor Activities

Copy Examples

• •Headline: Ride the Vibe. See the Adventure. Body: From Burleigh Heads to your backyard, Liive Vision is built for the Aussie spirit of adventure. Quality shades, zero corporate markup. Grab yours and #LiiveFast. Platform: Instagram/Facebook
• •Headline: Sun Up to Sun Down: Uncompromising Clarity. Body: Don’t let glare kill your session. Our polarized lenses cut through the haze, keeping your vision sharp and protected. Built tough, priced right. That’s the Liive promise. Platform: Website Product Page / Retailer Description
• •Headline: Your Style. Your Rules. Our Shades. Body: Whether you’re hitting the surf, shredding the park, or just kicking back, find your perfect pair from over 160 Liive Vision styles. Express yourself without breaking the bank. Platform: Instagram Story / Facebook Ad
• •Headline: TikTok Challenge: Show Us Your #LiiveVisionLook! Body: Rocking your Liive sunnies? We wanna see it! Post your freshest look with #LiiveVisionLook for a chance to be featured. Adventure on! 🕶️ Platform: TikTok
• •Headline: Built for the Grind. Designed for Life. Body: Tough enough for your wildest adventures, stylish enough for every day. Liive Vision delivers premium performance and iconic Aussie style, so you can focus on what’s next. Platform: General Brand Ad / Email Newsletter