Brand Tone

authoritative, academic, and pastoral. The language is precise, theological, and educational, aiming to bridge the gap between Sunday school and seminary. It is consistently serious and reverent, reflecting a focus on the holiness of God, with an absence of humor or casual language.

Brand Values

• •Theological Fidelity: Anchored in Reformed theology, with an unwavering commitment to biblical truth and historic Christian creeds.
• •Education and Discipleship: Mission to help believers "know what they believe, why they believe it, how to live it, and how to share it" through various resources.
• •The Sovereignty and Holiness of God: Central theological theme permeating all content, explicitly proclaiming and defending God's holiness.
• •Service to the Church: Acts as a resource for the global church, supporting local congregations with trustworthy teaching materials.
• •Legacy of R.C. Sproul: His teachings and vision remain a cornerstone, guiding the ministry's direction and identity.

Best Practices

• •Prioritize Clarity and Precision: Use theologically precise language. Avoid ambiguity and colloquialisms. The goal is to educate, so the language must be clear, even when discussing complex topics.
• •Maintain a Reverent Tone: All copy should reflect a sense of reverence and awe for the subject matter God and His Word. The tone should be serious and pastoral, never flippant or overly casual.
• •Root Content in the Core Mission: Every piece of content, from a social media post to an email newsletter, should connect back to the central mission of proclaiming God's holiness and educating believers.
• •Emphasize "Why It Matters": While the content is academic, its purpose is practical life-change. Copy should bridge the gap between theological concepts and the Christian life, answering the implicit question, "Why is this important for me?"
• •Use the Voices of Authority: Leverage the authority of R.C. Sproul and the Ligonier Teaching Fellows. Quoting them or referencing their work reinforces the brand's scholarly and trustworthy identity.

Social Perception

Within conservative, specifically Reformed, Christian circles, Ligonier is highly respected as a trusted source of profound theological teaching, praised for intellectual rigor and fidelity to Scripture. Outside this demographic, it can be perceived as intellectually rigid, dogmatic, and overly academic, with potential disagreement on doctrinal stances. Overall, it is seen as a major institution in American evangelicalism, known for its specific theological tradition and extensive educational media.

Copy Examples

• •In a world of shallow answers, go deeper. Renewing Your Mind provides the substantive, biblical teaching you've been searching for. Understand the truth of Scripture and be transformed by the holiness of God. Listen today on your favorite podcast app.
• •Theology is not just for the seminary. The Holiness of God by R.C. Sproul is a landmark book that has awakened millions to the majesty of God. If you desire to know God more deeply, this is where you begin. Order your copy from the Ligonier store.
• •Join us for our National Conference as we gather to study the timeless truths of God's Word. In an age of confusion, we are called to be grounded in sound doctrine. Be equipped, be encouraged, and stand firm in your faith. Register now.
• •For over 50 years, Ligonier Ministries has remained steadfast in its mission: to proclaim the holiness of God to as many people as possible. Your support fuels this outreach, from our daily radio broadcast to the translation of trustworthy resources. Partner with us to equip the church worldwide.
• •Ligonier Ministries exists to help you know what you believe and why. We are committed to providing trustworthy, biblical teaching that edifies the church and glorifies God. Explore our vast library of resources and deepen your understanding of the Christian faith.