Brand Tone

sophisticated, elegant, and minimalist

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Functionality and Innovation
• •Accessibility
• •Atmosphere Enhancement

Best Practices

• •Lead with Emotion, Support with Function: Start copy by describing the feeling or ambiance the light creates (e.g., "cozy glow," "serene atmosphere"). Follow up with the practical features (e.g., "rechargeable," "touch-activated," "portable").
• •Use an Elegant & Evocative Vocabulary: Incorporate words like "radiance," "sculpt," "illuminate," "ambiance," "curate," and "effortless" to maintain the sophisticated tone. Avoid overly casual slang or complex technical jargon.
• •Maintain Visual and Textual Minimalism: Just as the product design is clean and uncluttered, the copy should be as well. Use concise sentences, ample white space, and focus on one key message per paragraph.
• •Tell a Story of Lifestyle Integration: Frame the products within a lifestyle. Instead of just selling a lamp, sell the idea of a romantic dinner, a productive work-from-home setup, or a relaxing evening. Use storytelling to show how the lamp fits into and enhances these moments.
• •Create a "Voice" Persona: Write as if you are a knowledgeable and passionate interior designer or architect. This persona is an expert in aesthetics and quality, offering curated advice rather than just making a hard sell. This ensures the tone remains authoritative, trustworthy, and aligned with the brand's core values.

Social Perception

The brand is viewed as a provider of high-quality, stylish, and unique lighting solutions. Customers appreciate the modern aesthetic and the functionality of the cordless lamps.

Copy Examples

• •Artful Illumination, Unplugged. Discover portable designer lamps that move with your life.
• •Introducing The Aura Lamp. Where minimalist design meets gentle radiance. Sculpt your space with light and create moments of tranquility, anywhere you choose. Cordless, rechargeable, and effortlessly elegant. Tap to illuminate your world. #LightTouchShop #CordlessLamp #Ambiance #ModernDesign #HomeDecor
• •More than just a light, the Gilda is a statement. Its sleek, sculptural form brings a touch of modern artistry to any surface. With up to 12 hours of continuous, warm illumination on a single charge, Gilda offers the freedom to create your perfect atmosphere—from a candlelit dinner on the patio to a soft reading light by your bed. Experience sophisticated lighting without limits.
• •Your space, beautifully illuminated.
• •Light Touch Shop | Portable Designer Lamps | Free Shipping | Shop The Collection