Brand Tone

Inquisitive, Curious, Serious, Respectful, Spooky, Eerie, Engaging, Story-driven, Informal, Conversational, Educational

Brand Values

• •Exploration of the Unknown
• •Truth-Seeking
• •Victim Advocacy (especially in True Crime)
• •Open-mindedness
• •Community Engagement
• •Philanthropy

Best Practices

• •Embrace the Darkness (Responsibly): Maintain the spooky, inquisitive, and slightly eerie tone that defines the podcast, but always handle sensitive subjects, especially true crime, with respect and empathy, in line with Mile Higher Media's values.
• •Prioritize Storytelling: Continue to focus on well-researched, captivating narratives that draw listeners in. Whether it's a historical haunting or a modern mystery, the story is paramount.
• •Host Persona Consistency: Allow Josh and Austin's personalities and dynamic to shine through, as this is a key appeal for many listeners. Balance informed discussion with their natural rapport.
• •Visual Cohesion: Ensure all visual elements (merch design, social media graphics, YouTube thumbnails) reflect the dark, mysterious, and slightly edgy aesthetic of the "Lights Out" brand. Use consistent fonts, color palettes (darker tones with accent colors), and imagery.
• •Community Interaction: Actively engage with the audience using the established brand voice. Respond to comments and suggestions in a way that is curious, open-minded, and appreciative of their listeners' engagement in the "dark and twisted journey." Regularly use signature phrases like "Lights out, everybody."

Social Perception

Positive Overall, Loyal Fanbase, Seen as Distinct within Mile Higher Network, Appreciation for Research, Merchandise is Desirable, Constructive Criticism

Copy Examples

• •Headline (Social Media/Ad): Dare to uncover what lurks in the shadows? 🦇 Join us for new episodes of Lights Out Podcast every Friday. Your journey into the dark unknown starts now. #LightsOutPodcast #TrueCrime #Paranormal Body: Kill the lights. We're diving deep into chilling unsolved mysteries, haunting encounters, and the unexplained. Listen on your favorite podcast app or watch on YouTube.
• •Headline (Merch Promotion): Wear the Mystery. 👽 Our new "Question Everything" collection just dropped. Rep your favorite deep dive into the dark. All profits support the Higher Hope Foundation. Body: Explore the latest Lights Out merch – from chilling cryptids to cosmic queries. Shop now at milehighermerch.com and support a great cause.
• •Headline (Episode Promotion): This week on Lights Out: The [Episode Topic, e.g., Haunting of Heol Fanog]. A remote farmhouse, a terrified family, and secrets that refuse to stay buried. 🏚️ #Haunted #LightsOut Body: Josh and Austin guide you through the terrifying true story of [brief, intriguing detail]. Was it a hoax, or something far more sinister? Listen to the full story. Link in bio.
• •Headline (Brand Statement): Some stories aren't for the faint of heart. We tell them anyway. Lights Out Podcast: Exploring true crime, the paranormal, and everything in between. Body: With thoroughly researched narratives and a respect for the stories untold, we invite you to join our community of curious minds. Subscribe to Lights Out.
• •Headline (YouTube Community Post): Lights Out, everybody! 💡 What chilling topic should we investigate next? Drop your suggestions for future deep dives below! 👇 Body: We love hearing from our community. Your curiosity fuels our next exploration into the shadows. Let us know what mysteries you want us to unravel.