Brand Tone

Welcoming & Community-Oriented, Proudly Local & Historical, Quality-Focused & Appreciative of Craft, Relaxed & Scenic, Enthusiastic & Engaging

Brand Values

• •Community
• •Heritage & Storytelling
• •Quality Craftsmanship
• •Local Support & Giving Back
• •Creating Experiences
• •Family & Inclusivity

Best Practices

• •Embrace Storytelling: Weave in elements of local Lunenburg history, maritime heritage (especially the lightship inspiration), and the stories behind specific brews. This reinforces the "heritage" value.
• •Use Welcoming & Inclusive Language: Employ a friendly, inviting, and community-focused vocabulary. Words like "gather," "share," "community," "welcome," and "friends" align with their core values.
• •Highlight the Sensory Experience: Go beyond just the taste. Describe the stunning views, the atmosphere of the taproom and patio, and the experience of visiting. This taps into the "creating experiences" value.
• •Maintain an Enthusiastic & Authentic Voice: Let the passion for craft beer, cider, and the local area shine through. Avoid overly corporate or generic language. Keep it genuine and reflective of a local, passionate team.
• •Incorporate a "Call to Community": Encourage interaction, visits, and sharing experiences. Phrases that invite people to "join us," "become part of our story," or "share your moments" will reinforce the community aspect.

Social Perception

Positive & Highly-Rated, Appreciation for Ambiance and View, Quality Beverages & Food, Friendly & Welcoming Staff/Service, Community Hub, Connection to Saltbox Brewing

Copy Examples

• •Headline: Your Historic Port & Perfect Pint Await. Body: Steeped in sea stories and sunshine, Lightship Brewery offers the best views of Lunenburg and even better brews. Join our crew for a taste of local craft. #LightshipBrewery #LunenburgNS #CraftBeer #LocalStories
• •Headline: More Than Just a Beer – It's a Lunenburg Tradition. Body: From barrel-aged ales to crisp ciders, every sip at Lightship tells a story. Gather with friends, soak in the view, and become part of our community. What tales will you tell? #OceanViewBrews #SupportLocalNS #HistoricHarbour
• •Headline: Sunsets, Sips, and Sea Shanties (Almost!). Body: Our patio + your favourite Lightship brew = the perfect end to any day. Enjoy live music, delicious bites from Boathouse Bites, and the unwavering spirit of the coast. #LightshipVibes #PatioSeason #CraftCider #LunenburgLife
• •Headline: Crafted with Care, Shared with Pride. Body: At Lightship, we pour our passion for quality and local heritage into every small batch. Discover unique flavours aged in whiskey, rum, and wine barrels. Taste the tradition. #BarrelAgedBeer #NovaScotiaCraft #DrinkLocal
• •Headline: Anchor Yourself Here: Good Times & Great Beer. Body: Lightship Brewery: your cozy haven for handcrafted drinks, tasty food, and the warmest Lunenburg welcome. Bring your mates, share a story, and raise a glass with us! #CommunityBrewery #LightshipLunenburg #MaritimeHospitality