Tono de Marca

Friendly, Supportive, and Professional

Valores de Marca

• •Client-Centricity and Care
• •Accessibility and Affordability
• •Flexibility and Customization
• •Transparency and Education

Mejores Prácticas

• •Always Use "You" and "Your": Center the copy on the client. Instead of "We offer SEO services," write "Your business can rank higher on Google." This directly addresses the client's needs and aspirations.
• •Lead with Empathy: Start communications (ads, posts, emails) by acknowledging a common pain point for small business owners (e.g., lack of time, confusion about hashtags, tight budgets). This builds an immediate connection and validates their struggles.
• •Balance Friendly Tone with Professional Authority: While the tone should be approachable ("We get it," "We're here to help"), it must be followed by confident, clear statements about the solutions offered. Use strong action verbs like "drive," "build," and "create" to convey expertise.
• •Maintain Transparency in All Copy: When discussing services and pricing, be as clear and straightforward as possible. Avoid jargon. Use phrases like "No hidden fees," "Simple, tiered plans," and "Starting from..." to build trust and manage expectations.
• •Humanize the Brand Consistently: Regularly feature the founder and team in copy. Use "I" and "we" interchangeably where appropriate to reinforce that clients are working with real people. This aligns with the "passionate freelance marketer" identity and makes the brand more relatable than larger competitors.

Percepción Social

Based on their self-presentation, the intended perception is that of a reliable, approachable, and effective marketing partner specifically for small and growing businesses. The founder, Georgie, positions herself as a freelance marketer with specialized expertise, fostering a perception of personalized, one-on-one service rather than a large, impersonal corporation. The brand's focus on specific niches, such as home improvement and beauty industries, helps build an image of a specialist rather than a generalist. The lack of negative forum discussions or widespread complaints suggests a neutral-to-positive public perception, albeit on a small scale.

Ejemplos de Copy

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