Brand Tone

Passionate & Enthusiastic, Innovative & High-Quality, Community-Focused & Engaging, Helpful & Supportive, Inspiring & Creative

Brand Values

• •Creativity & Imagination
• •Quality & Innovation
• •Customer Experience
• •Passion for LEGO
• •Community

Best Practices

• •Always convey a genuine enthusiasm for LEGO® and the joy of bringing creations to life. Use words that evoke excitement, wonder, and creativity.
• •Subtly weave in the advanced nature and premium quality of the products (e.g., "seamless integration," "award-winning design," "LMB 2.0 technology") without being overly technical.
• •Encourage user-generated content, use community-specific hashtags, and frame product benefits around sharing and showcasing creations.
• •Ensure all instructions, product descriptions, and support communications are easy to understand, helpful, and accessible, reinforcing the "plug and play" ease of use.
• •Focus on the transformative experience of lighting LEGO® sets – how it elevates the build, sparks imagination, and creates stunning displays that builders can be proud of. Use aspirational language.

Social Perception

Positive: Customers generally perceive Light My Bricks as a provider of high-quality, innovative lighting solutions that significantly enhance the LEGO building and display experience. The brand is seen as a leader in the LEGO lighting market. Premium Product: While highly regarded for quality, some customers note the products are at a higher price point compared to alternatives or DIY solutions. Enhances Display and Play: Users appreciate how the lights transform their models into "stunning, illuminated displays" and add a new level of realism and dynamism. Good Customer Support: The brand is recognized for its helpful customer service. Specialized and Niche: Appealing strongly to dedicated LEGO enthusiasts and collectors who want to elevate their displays.

Copy Examples

• •Headline: Don't Just Build. Illuminate. Body: Your LEGO® masterpiece deserves to shine. Discover the magic of Light My Bricks and transform your collection into a breathtaking display. Our new LMB 2.0 kits make it easier than ever to bring every detail to life! #LightMyBricks #LEGOlights #BringItToLife
• •Headline: From Bricks to Brilliance. Body: We're LEGO® fans, just like you. That's why we meticulously design lighting kits that seamlessly integrate, inspire awe, and celebrate your creativity. What will you illuminate next? Share your glowing creations with #LMBcommunity!
• •Headline: The Easiest Way to an Epic LEGO® Display. Body: No wires? No problem! Our plug-and-play lighting kits come with LEGO®-style instructions, so you can light up your favorite sets – whether you're building new or upgrading a classic. Experience the Light My Bricks difference.
• •Headline: Seen the new [Specific LEGO Set Name]? We've already imagined it lit! Body: Our designers are always dreaming up the next amazing lighting kit. Pre-order the light kit for the new [Specific LEGO Set Name] and be one of the first to make it truly spectacular. Light up your passion!
• •Headline: Join the Bright Side! Body: Become part of a global community of LEGO® enthusiasts who take their creations to the next level. With Light My Bricks, you're not just adding lights; you're unlocking a new dimension of your favorite hobby. Show us your shine! #LEGOcommunity #LightItUp